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All Journal International Journal of Language Teaching and Education Martabe : Jurnal Pengabdian Kepada Masyarakat
Amin Dalimunthe, Ahmad
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENINGKATAN KAPASITAS UMKM MELALUI SOSIALISASI DIGITAL MARKETING DI DESA SAMBIREJO Fadilla Siagian, Andika; Putri Wardana Purba, Balqis; Amin Dalimunthe, Ahmad; Putri Arvia Wulandari, Adetya; Wirakusuma, Anggi; Suarni Arifin, Cyntia; Nouval Hasan, Muhammad; Arifin Nasution, Muhammad; Arrahma, Syahrani; Yulisda Lubis, Bella
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5025-5030

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital para pelaku UMKM di Desa Sambirejo. Pelatihan ini menggunakan metode Participatory Action Research (PAR) dengan melibatkan partisipasi aktif para pelaku UMKM di setiap tahapan. Pelatihan difokuskan pada strategi pemasaran digital, pembuatan label menggunakan Canva, dan penggunaan QRIS. Pengumpulan data dilakukan melalui kuesioner, diskusi, dan observasi. Hasil penelitian menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital. Namun, masih terdapat beberapa kendala seperti rendahnya literasi digital dan keterbatasan modal. Dukungan lebih lanjut diperlukan untuk memastikan keberlanjutan pengembangan UMKM di masa mendatang.
PENINGKATAN KAPASITAS UMKM MELALUI SOSIALISASI DIGITAL MARKETING DI DESA SAMBIREJO Fadilla Siagian, Andika; Putri Wardana Purba, Balqis; Amin Dalimunthe, Ahmad; Putri Arvia Wulandari, Adetya; Wirakusuma, Anggi; Suarni Arifin, Cyntia; Nouval Hasan, Muhammad; Arifin Nasution, Muhammad; Arrahma, Syahrani; Yulisda Lubis, Bella
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5025-5030

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital para pelaku UMKM di Desa Sambirejo. Pelatihan ini menggunakan metode Participatory Action Research (PAR) dengan melibatkan partisipasi aktif para pelaku UMKM di setiap tahapan. Pelatihan difokuskan pada strategi pemasaran digital, pembuatan label menggunakan Canva, dan penggunaan QRIS. Pengumpulan data dilakukan melalui kuesioner, diskusi, dan observasi. Hasil penelitian menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital. Namun, masih terdapat beberapa kendala seperti rendahnya literasi digital dan keterbatasan modal. Dukungan lebih lanjut diperlukan untuk memastikan keberlanjutan pengembangan UMKM di masa mendatang.
The Implementation of Wayground for Speaking Activities and Students’ Responses in an Inclusive Junior High School EFL Classroom Wahyuni, Dela; Amin Dalimunthe, Ahmad
International Journal of Language Teaching and Education Vol. 10 No. 2 (2026): International Journal of Language Teaching and Education
Publisher : Universitas Jambi, Magister Program of English Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ijolte.v10i2.57982

Abstract

This study aimed to investigate the implementation of Wayground (formerly known as Quizizz) as a game-based learning platform to support speaking activities in an inclusive EFL classroom and to explore students’ responses toward its use. This study employed a descriptive qualitative research design. Data were collected through classroom observations, semi-structured interviews with the teacher and students, and documentation. The data were analyzed using thematic analysis based on Braun and Clarke’s (2006) framework. The findings revealed that Wayground was implemented through teacher-guided speaking activities in which questions were displayed via a projector and students were encouraged to respond orally in English. The findings also indicated that students demonstrated active participation in speaking activities and classroom interactions during the implementation of Wayground. In addition, students perceived the learning activities as engaging and enjoyable, which encouraged participation among learners with different levels of speaking ability and self-confidence. Nevertheless, several challenges were identified, including students’ limited vocabulary, technical issues, and time constraints during the implementation process. Overall, the findings suggest that Wayground can be implemented as a game-based learning platform to support speaking activities in an inclusive EFL classroom. The study also highlights its flexible use across different classroom contexts and describes students’ responses toward its implementation in English language learning. Furthermore, the findings provide insights into how Wayground was implemented in speaking activities and how students responded to its use in an inclusive EFL classroom.
Co-Authors Arifin Nasution, Muhammad Arrahma, Syahrani Fadilla Siagian, Andika Nouval Hasan, Muhammad Putri Arvia Wulandari, Adetya Putri Wardana Purba, Balqis Suarni Arifin, Cyntia Wahyuni, Dela Wirakusuma, Anggi Yulisda Lubis, Bella