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Cindy Apriliani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Analisis Growth Opportunity, Leverage, Likuiditas, Dan Firm Size Terhadap Keputusan Hedging Pada Perusahaan Perbankan Cindy Apriliani; Diah Yudhawati; Angga Prasetia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the effect of growth opportunity, leverage, liquidity, and firm size on hedging decisions in banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. The data used is secondary data obtained from the Indonesia Stock Exchange. The sample selection was carried out using purposive sampling technique, where 15 companies that met the criteria were selected based on characteristics relevant to the research objectives. The research method used is logistic regression analysis because the data used are metric and non-metric. The results of simultaneous testing, based on the Omnibus Test of Model table, show that there is a significant influence of growth opportunity, leverage, liquidity, and firm size on hedging decisions in banking companies. Partially, the growth opportunity variable has no effect on hedging decisions in banking companies. The leverage variable has a significant effect on hedging decisions in banking companies. The liquidity variable has a significant positive effect on hedging decisions in banking companies. The firm size variable has a significant positive effect on hedging decisions in banking companies.
Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Produk Skincare Skintific pada Perempuan di Kota Yogyakarta Cindy Apriliani; Yulita Muhidin; Kristiana Sri Utami
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.956

Abstract

This study aims to analyze the influence of brand image and product quality on the interest in buying Skintific skincare products in women in Yogyakarta City. The method in this study uses a quantitative approach with a purposive sampling technique involving 75 respondents who have previously used Skintific skincare products. Data were obtained through questionnaires and processed using multiple linear regression analysis using SPSS 25. The results of this study show that both brand image and product quality have results that do not affect either partially or simultaneously buying interest. These findings provide practical advice for marketers to strengthen brand image and maintain product quality to increase consumer purchase interest.
Co-Authors Angga Prasetia Diah Yudhawati Kristiana Sri Utami Yulita Muhidin