Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JEBD Master Manajemen
Cindy Apriliani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Master Manajemen

 1 
Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Produk Skincare Skintific pada Perempuan di Kota Yogyakarta Cindy Apriliani; Yulita Muhidin; Kristiana Sri Utami
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.956

Abstract

This study aims to analyze the influence of brand image and product quality on the interest in buying Skintific skincare products in women in Yogyakarta City. The method in this study uses a quantitative approach with a purposive sampling technique involving 75 respondents who have previously used Skintific skincare products. Data were obtained through questionnaires and processed using multiple linear regression analysis using SPSS 25. The results of this study show that both brand image and product quality have results that do not affect either partially or simultaneously buying interest. These findings provide practical advice for marketers to strengthen brand image and maintain product quality to increase consumer purchase interest.
Co-Authors Angga Prasetia Diah Yudhawati Kristiana Sri Utami Yulita Muhidin