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All Journal JEBD Jurnal Ekonomi, Akuntansi dan Perpajakan
Irdlin Hanifah
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Economics, Econometrics & Finance Engineering

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Pengembangan UMKM Produk Alen-Alen Bu Wati Melalui Pemanfaatan Platform Instagram Irdlin Hanifah; Putri Kharisma Ayuningtiyas; Ines Kiki Faradila Hardika Dini; Lailatul Fadilah; Diniati, Bintis Tianatud
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This This study examines Alen-Alen Bu Wati's efforts to develop micro, small and medium enterprises (MSMEs) by using the Instagram platform as a digital marketing tool. The use of social media such as Instagram in the modern era allows MSMEs to increase the visibility of their products, reach more customers, and build stronger relationships with existing customers. Using qualitative data collection methods, this research investigates business owners directly and analyzes sales data before and after using Instagram as a promotional tool. The aim of this process is to radiate how effective digital marketing strategies are to overcome conventional marketing problems and increase product competitiveness in the wider market. Research shows that the use of Instagram significantly increases sales of Bu Wati's alen-alen and increases product market share, attracting customers at local and international levels. To attract audience attention, an approach of engaging visual content and consistent interaction with customers has proven successful. This study found that Instagram can be an important marketing tool for the sustainability of MSMEs in the digital era, especially in terms of increasing market access and increasing business profits.
Trade Off Antara Pengangguran, Inflasi, dan Kebijakan Pemerintah dalam Perspektif Islam Irdlin Hanifah; Putri Kharisma Ayuningtiyas; Ines Kiki Faradila Hardika Dini; Lailatul Fadilah; Amalia Nuril Hidayati
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 2 (2025): Mei: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i2.956

Abstract

This research aims to analyze the trade-off between unemployment and inflation, as well as government policies from an Islamic perspective. Inflation and unemployment issues remain primary challenges for governments in maintaining economic stability. Unlike conventional economic perspectives that accept the trade-off between these two variables, Islamic economics offers a more integrative and holistic approach. Using a literature review method, this study analyzes various literature related to the relationship between unemployment and inflation from both conventional and Islamic economic perspectives. Research findings reveal that in conventional economics, the Phillips Curve depicts a trade-off between unemployment and inflation in the short term, though its validity is questioned in the long term. In contrast, from an Islamic economic perspective, there is no dichotomy between reducing unemployment and controlling inflation, as both can be addressed simultaneously through a just economic system aligned with Sharia principles. Islamic economics offers solutions through strengthening the real sector, profit-sharing financial systems, and implementing zakat, infaq, and waqf instruments that can create employment without generating inflationary pressures. This research provides insights into government policies that align with Sharia values in addressing current macroeconomic challenges.
Co-Authors Amalia Nuril Hidayati Diniati, Bintis Tianatud Ines Kiki Faradila Hardika Dini Lailatul Fadilah Putri Kharisma Ayuningtiyas