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All Journal Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Ramadhani, Sri
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Strategy to Increase Interest in Buying “Pisang Pasir” Ramadhani, Sri; Lestari, Annio Indah; Faiz, Muhammad; Saragih, M. Darul Aswad
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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The use of the internet has become an important necessity, especially for Millennials and Generation Z, which plays a major role in the exchange of data and information, including in marketing. This service focuses on utilizing social media as an effective marketing tool in increasing consumer buying interest in Pisang Pasir products. Using Focus Group Discussion and training methods, in-depth interviews were conducted with social media users and business people to evaluate the impact of social media marketing on purchase intention. Results show that effective marketing strategies on social media, such as engaging content and direct interaction, can increase consumer buying interest and trust in the product. These improvements contribute to increased sales and customer loyalty. In addition, product quality remains a key factor in maintaining consumer trust. In conclusion, building consumer trust through credible marketing strategies on social media is an important factor in increasing purchase decisions, which ultimately supports sustainable sales growth and long-term success in an increasingly competitive market.
Improving Halal Literacy to Encourage Interest in Purchasing Sunscreen with Halal Logo Iraza, Kinanti; Rafles, Sofiya Azzara; Ramadhani, Sri; Nasution, Annio Indah Lestari
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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This paper investigates the impact of halal literacy on consumer interest in purchasing halal-labeled sunscreen products in Medan. Utilizing data from 250 potential consumers and 15 business respondents, the study employed deep interviews and training sessions to assess how increased halal literacy influences consumer behavior. The findings reveal that consumers with a better understanding of halal principles exhibit a heightened interest in buying sunscreen with a halal logo, driven by perceived quality and religious compliance. The research highlights that while the halal logo alone may not suffice to boost consumer confidence, improved halal literacy significantly enhances trust and purchasing intentions. This increased literacy not only fosters consumer loyalty but also supports business sustainability by reinforcing the market position of halal products. The study concludes that ongoing education on halal standards is essential for manufacturers to effectively attract and retain consumers, emphasizing the need for clear communication about the benefits of halal certification. The implications suggest that businesses should invest in educational campaigns to bridge information gaps and leverage halal literacy to drive product sales.
Skills Training for Cooking Contemporary Snacks Zuppa Soup for Santriwati in Islamic Boarding Schools in Deli Serdang Regency Ramadhani, Sri; Nasution, Annio Indah Lestari
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Community Service activities are carried out by providing training in cooking contemporary snacks which are practiced directly by the experts. This activity was carried out as an effort to increase the understanding and skills of santriwati in pesantren by utilizing the natural potential they have to improve the welfare of santri in particular and pesantren in general. This PKM activity is packaged through pesantren economic empowerment by providing training in cooking contemporary snacks in the form of zuppa soup which is not only delicious but also healthy. The implementation is carried out starting from preliminary survey activities, providing motivation, and training which involves hands-on practice sessions, interactive discussions, and providing relevant training materials and materials. The results of this training are expected to provide participants with new skills in cooking contemporary snacks and increase their understanding of culinary business management. The training on cooking contemporary snacks is one of the efforts to increase economic independence among the community, especially in the pesantren environment. Contemporary snacks have a large market potential and can be a source of additional income for individuals and groups. This research aims to provide an overview of cooking training for contemporary snacks as a form of community service, especially in the pesantren environment
Co-Authors Faiz, Muhammad Iraza, Kinanti Lestari, Annio Indah Nasution, Annio Indah Lestari Rafles, Sofiya Azzara Saragih, M. Darul Aswad