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All Journal Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Hayati, Fitri
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Taqaddum : Community Service Journal

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Analysis Of Interest In Implementing Halal Certification Among MSMEs In Medan City Hayati, Fitri; Armaya, Adelia Ayu; Nurul Zulia Lubis, Putri
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

To support the progress of their business, MSMEs must carry out halal certification, which is issued by the government. Halal certification also offers new opportunities for economic growth and development, especially in the halal food industry. The aim of this research is to provide broader knowledge to MSMEs who do not yet have halal certificates for food and beverage products, that halal certificates have a big influence on business progress because they create a sense of confidence in consumers towards halal drinks and food. The research method used is a quantitative method by asking questions in the form of a questionnaire generally using a Likert scale (Scale 1-5 (strongly disagree - strongly agree). The conclusion obtained from the research results is that it was found that there is still a lack of knowledge in MSMEs about halal certification However, these MSMEs have the desire to apply for halal certification.
Price Perception Optimization Strategy to Increase Purchasing Decisions for Flash Sale Products in the Shopee Application Hayati, Fitri; Yafiz, Muhammad; Lubis, Adrian Niken; Tama, Aria Satria
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Technological advancements and the widespread use of the internet have changed consumer behavior in Indonesia, with e-commerce becoming an integral part of everyday transactions. This study examines optimizing price perception to improve purchase decisions for flash sale products on Shopee, a major e-commerce platform in Indonesia. It involves Focus Group Discussions, Training, and Collaboration with government entities to explore the impact of price perception on consumer choice. A sample of 150 Shopee users and 50 sellers was analyzed to assess the effectiveness of price perception strategies. The results showed that, although promotions such as discounts and flash sales attract attention, clear and honest price perception influences purchasing behavior significantly. Training sessions revealed that transparency and accurate discount information increased consumer trust, increased engagement in flash sales and seller profits. The study concludes that optimizing price perception through effective promotional strategies is critical in competitive e-commerce. A balance between attractive prices and perceived value can drive consumer loyalty and market competitiveness.
Co-Authors Aina, Nabila Izmi Arifin Fauzi Lubis Armaya, Adelia Ayu Lubis, Adrian Niken Mendrofa, Septi Juarnita Nurul Zulia Lubis, Putri Rahmani, Nur Ahmadi Bi Tama, Aria Satria Yafiz, Muhammad