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All Journal Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Rahmah, Mutiara
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Taqaddum : Community Service Journal

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Training to Improve Customer Satisfaction by Developing Discount Pricing Marliyah, Marliyah; Alifatuzzahra, Nisa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the business world, many companies offer similar goods or services, leading to intense competition. To stand out, companies must employ innovative strategies and effective promotions to attract customers. One common promotional strategy is offering discounts, which involves reducing the price of goods to make them more appealing to consumers. Discounts serve as a tool to increase consumer interest in purchasing a product within a specified time frame. Customer satisfaction, in this context, refers to the extent to which a customer's expectations and needs are met, particularly regarding the perceived value of the purchase. This study explores the effect of price cuts through discounts on customer satisfaction. The research was conducted using a situational approach, analyzing real-time customer responses and feedback during promotional periods in selected retail stores. Data was collected through direct observation and surveys, providing insights into consumer behavior and satisfaction levels related to discounted products.
Implementation of Customer Satisfaction Levels Towards Employee Services at Alkahfi Optikal Store Maidalena, Maidalena; Nurhasanah, Alfa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study explores the application of customer satisfaction level related to employee service at Alkahfi Optikal Store through literature review method. In today’s competitive business environment, achieving high customer satisfaction is crucial to maintain customer loyalty and improve business performance. This study uses situational approach and focus group discussion as part of community service program to assess how employee performance affects customer satisfaction at Alkahfi Optikal Store. This study uses focus group discussion to gather insights from various stakeholders and analyze employee performance and customer feedback. Data collected through these discussions provide comprehensive understanding of the current state of employee service and its impact on customer satisfaction. Findings show that 48% of customers are satisfied with employee service at Alkahfi Optikal Store, while 5% expressed dissatisfaction due to communication misunderstanding. This shows that most customers rate service quality positively but highlight areas for improvement. This study emphasizes the important role of employee motivation in improving service quality and customer satisfaction. Motivated employees are more likely to provide exceptional service, which in turn increases customer satisfaction and loyalty.
Co-Authors Alifatuzzahra, Nisa Dharma, Budi Maidalena, Maidalena Marliyah, Marliyah Nurhasanah, Alfa Syarbaini, Ahmad Muhaisin B.