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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam JESI (Jurnal Ekonomi Syariah Indonesia) Journal of Management and Business Innovations Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Marliyah, Marliyah
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Implementation of Creative Economy in Improving Economic Welfare Maqāṣid Al-Sharīʿah Perspective (Case Study: Rattan Craftsmen of Jentera Stabat Village) Nurhalita, Siti; Marliyah, Marliyah
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 13, No 2 (2023)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jesi.2023.13(2).157-169

Abstract

Creative economy development can increase people's income in Jentera Stabat Village, which is one of the Creative Economy Areas, where almost every family becomes a rattan woven craftsman. UD. The Ambane area is one of the places where creative economic industry activities develop, especially rattan woven craftsmen. UD. Medan Ambane seeks to provide proper wages to rattan-woven craftsmen so that their lives can be more prosperous. The wages of the rattan woven craftsmen are 250,000 - 400,000 set with a processing time of around 5 - 7 days depending on the complexity of the pattern and the shape of the woven. This study aims to determine the increase in the economic welfare of rattan craftsmen from the perspective of machair sharia and the creative economy. This research is qualitative research using a descriptive approach, resulting in an in-depth description of the welfare of the rattan craftsmen in Jentera Stabat Village. To obtain data, researchers used an instrument in the form of in-depth interviews. So the results of the study indicate that the wicker rattan chair business is carried out by UD. Ambane event from the perspective of sharia maqhasid has brought positive changes because the existence of a wicker chair business plays a role in increasing people's income and can create jobs for the surrounding community. Based on maqhasid sharia according to Ibnu Asyur who applies 8 elements related to employment, it is concluded that UD. The Ambane event in Muamalah Intensification provides direct training to craftsmen, and for Gharar which is difficult to avoid by UD's business. The Ambane event does not burden every small mistake made by the craftsmen because the business owner will provide the right solution. Owner of UD. The Ambane event also provides working hours from morning to night according to the needs of the craftsmen provides decent wages, and avoids elements of slavery.
ANALISIS FAKTOR KEPUTUSAN GENERASI Z MELAKUKAN WAKAF TUNAI Nasution, Anriza Witi; Marliyah, Marliyah; Siregar, Pani Akhiruddin
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 10 │ No. 2 │ 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v2i10.14526

Abstract

The purpose of this study was to determine the decision-forming factors of generation Z in Medan in conducting cash waqf. Quantitative methods are used to find the main factors that shape the decision of generation Z in Medan in conducting cash waqf through analysis tools, namely factor analysis to process data from questionnaires distributed to respondents. The selected respondents are generation Z who are active college students. The selection of respondents was carried out using a random sampling method. The results of the study show that the first factors that shape the decision of generation Z in Medan to carry out cash waqf are cash waqf literacy, trust in waqf institutions, and methods of payment. Religiosity is the second factor that shapes the Z generation's decision to make cash waqf in Medan 
Efficiency Analysis of Fur Shellfish Marketing Channels (AnaDara Antiquata) in the City of Tanjung Balai Kinanti, Mentari; Aslami, Nuri; Marliyah, Marliyah
Journal of Management and Business Innovations Volume: 05, Number: 02, 2023
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i02.19219

Abstract

This research aims to find out what types of marketing channel patterns have been identified and to find out the level of efficiency of marketing channels that are more efficient in marketing feather shells (anadara antiquata) in Tanjung Balai City. The approach method in this research is a qualitative approach with descriptive research type. The data sources used are primary data obtained by interviews and direct observation and secondary data obtained from related documents. The location of this research was carried out in Tanjung Balai considering the large number of feather clam fishermen. The research results show that marketing channel I is efficient because the percentages are 2.85% and 1.92% and for channel II the percentage is 2.38% and for marketing channel III the percentage is 7.42%. If we look at the three existing marketing channels as a whole, marketing channel II is the most efficient with a percentage of 2.38% but can only be sold. Keywords: Analytics, Efficiency, Marketing Channels.
Training to Improve Customer Satisfaction by Developing Discount Pricing Marliyah, Marliyah; Alifatuzzahra, Nisa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the business world, many companies offer similar goods or services, leading to intense competition. To stand out, companies must employ innovative strategies and effective promotions to attract customers. One common promotional strategy is offering discounts, which involves reducing the price of goods to make them more appealing to consumers. Discounts serve as a tool to increase consumer interest in purchasing a product within a specified time frame. Customer satisfaction, in this context, refers to the extent to which a customer's expectations and needs are met, particularly regarding the perceived value of the purchase. This study explores the effect of price cuts through discounts on customer satisfaction. The research was conducted using a situational approach, analyzing real-time customer responses and feedback during promotional periods in selected retail stores. Data was collected through direct observation and surveys, providing insights into consumer behavior and satisfaction levels related to discounted products.
Marketing Strategy of Gold Savings Products In Increasing The Number of Customers Marliyah, Marliyah; Rokan, Mustapa Khamal; Tia, Resa Shin; Putra, Irhamsyah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Training develops to increase customer with strategy in marketing. Nowadays, every business is concerned about competition. To attract customers, business actors use various marketing techniques, one of which is providing high-quality products. This helps businesses see an increase in the number of clients they serve. This is important because, apart from having an impact on the growth or decline of the company, a well-designed marketing strategy also ensures that the company is ready to face any changes. This is the conclusion drawn from one of Lontaan, Mananeke, and Tawas' previous investigations (2019). In the contemporary business landscape, companies must progressively develop their existing businesses with well-designed marketing strategies to ensure their survival.
Strategy For Improving E-Service Quality in Increasing Purchasing Decisions on The Kopi Kenangan Application Niswan, Ramandha; Manurung, Alifia Nasya; Marliyah, Marliyah; Dharma, Budi
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Digital marketing is a key element in business success in the modern era, with e-service quality being a crucial factor in influencing consumer satisfaction and purchasing decisions. This study aims to analyze the effect of e-service quality on product purchasing decisions through the Kopi Kenangan application. The method used is in-depth interviews and service learning with consumers and Kopi Kenangan management in the Medan area. The results show that service reliability, ease of use, and transaction security are the main factors in purchasing decisions. Education on improving digital service quality through training is proven to increase consumer and seller trust, which leads to increased loyalty and sales. This article concludes that Kopi Kenangan must continue to improve e-service quality to maintain competitiveness and maintain customer loyalty amidst increasingly fierce industry competition.
Analysis of Economic Empowerment Strategies of Ar-Raudhatul Hasanah Islamic Boarding School Medan Padillah, Fahmil; Yafiz, Muhammad; Harahap, Isnaini; Marliyah, Marliyah; Putro, Sampurno
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The purpose of this study was to analyze the economic empowerment strategy of the Ar-Raudhatul Hasanah  Islamic boarding school through the boarding school-owned business entity (BUMP) in order to improve the economy. In this research method used is descriptive with a qualitative approach. The results of this study indicate that the role of BUMP not only has an impact on improving the economy for pesantren, but is able to make a major contribution to the students who are included in running each existing business unit. And the strategy that can be done in economic empowerment is to provide opportunities for students to develop their potential in doing business. Expanding the target market by opening a business outside the pesantren that seeks to produce as much as possible both in terms of goods and services to be marketed. In order to create advanced economic activities based on sharia principles
Co-Authors Alifatuzzahra, Nisa Anriza Witi Nasution Aqwa Naser Daulay Dharma, Budi Isnaini Harahap Kinanti, Mentari Lesmana, Angga Manurung, Alifia Nasya Niswan, Ramandha Nurhalita, Siti Nuri Aslami Nursantri Yanti Padillah, Fahmil Putra, Irhamsyah Putro, Sampurno Rahmah, Mutiara Ritonga, Suhairi Rokan, Mustapa Khamal Siregar, Pani Akhiruddin Tia, Resa Shin Yafiz, Muhammad