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All Journal Taqaddum : Community Service Journal
Putra, Irhamsyah
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Other

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Marketing Strategy of Gold Savings Products In Increasing The Number of Customers Marliyah, Marliyah; Rokan, Mustapa Khamal; Tia, Resa Shin; Putra, Irhamsyah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Training develops to increase customer with strategy in marketing. Nowadays, every business is concerned about competition. To attract customers, business actors use various marketing techniques, one of which is providing high-quality products. This helps businesses see an increase in the number of clients they serve. This is important because, apart from having an impact on the growth or decline of the company, a well-designed marketing strategy also ensures that the company is ready to face any changes. This is the conclusion drawn from one of Lontaan, Mananeke, and Tawas' previous investigations (2019). In the contemporary business landscape, companies must progressively develop their existing businesses with well-designed marketing strategies to ensure their survival.
Implementation Of Marketing Strategies In Increasing Product Sales Siregar, Saparuddin; Putra, Irhamsyah; Dila Sari, Cut
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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This journal discusses the implementation of marketing strategies as the main key in increase product sales in the Ara fashion industry. This research uses a case study approach to analyze how effective marketing strategies can contribute to sales growth of a product. The methodology involves surveys, interviews, and data analysis to measure the impact of implemented marketing strategies. The research results show that the use of appropriate marketing strategies, such as utilizing social media, improving branding, and product promotion, can significantly increase consumer awareness and, in turn, accelerate the rate of sales. The practical implications of these findings can provide valuable guidance for industry players in designing effective marketing strategies to improve the sales performance of their products.
Co-Authors Dila Sari, Cut Marliyah, Marliyah Rokan, Mustapa Khamal Siregar, Saparuddin Tia, Resa Shin