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The Role of Product Quality and Service Quality to Increase Satisfaction and Build Consumer Loyalty: a Case Study of Sakato Restaurant in Malang Aini, Nurul Qurrotul; Hapsari, Emilly Nur; Sary, Intan Umull Magfira; Asy’ari , Ahmad Taufiqurrahman; Sudarmiatin, Sudarmiatin
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12370

Abstract

This research aims to determine the quality of service, product quality, consumer satisfaction, and consumer loyalty at Sakato Restaurant. This research uses a qualitative method with a case study approach and data collection techniques called observation and interviews. Findings from these observations and interviews place the quality of products and services at Sakato Restaurant in the favorable category, contributing to high levels of customer satisfaction and loyalty. This is evidenced by positive ratings across various platforms, as well as a strong inclination among consumers to make repeat purchases and recommend the restaurant to others. This study is expected to provide strategic recommendations to Sakato Restaurant to improve customer satisfaction and grow customer loyalty, while also adding insight into the importance of maintaining consistent product and service quality so that customers feel satisfied and become loyal.
Paradigm of Post Positivism, Critical Theory, and Constructivism in Social Research Puspasari, Shafa’ Annisa; Sary, Intan Umull Magfira; Winarno, Agung
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12502

Abstract

This study aims to explore the application of post-positivism, critical theory, and constructivism paradigms in social research in the field of management. The method used in this study is a qualitative approach with descriptive and analytical data analysis, through the elaboration of main ideas related to the topic discussed. The results of the study indicate that the three paradigms, namely post-positivism, critical theory, and constructivism, all strive to advance science, although with different approaches. However, in essence, the three paradigms complement each other in providing a deeper and contextual understanding of managerial practices, as well as opening up opportunities for a more inclusive, fair, and socially dynamic managerial approach in the organization. The application of these three paradigms also encourages changes in the way of viewing roles and power in the organization, which can lead to improvements in overall managerial practices.