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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Janah, Syahdia Roudhatul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Influence of Inspirational Factors in Forming Intentions Generation Z Consumers Purchase Through Features Livestream Shopping on E-Commerce in Indonesia Janah, Syahdia Roudhatul; Setyaning, Alldila Nadhira Ayu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12609

Abstract

This study aims to determine the influence of content diagnosticity, vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping. This study uses a convenience sampling technique with a final total of 372 respondents. The analysis test in this study uses the SEM method with the help of the SmartPLS 4.0 application. The results of this study are that there is an influence of vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping, but content diagnosticity cannot provide inspiration to the subjects of this study.
Co-Authors Setyaning, Alldila Nadhira Ayu