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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ecogen East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Studi Akuntansi, Keuangan, dan Manajemen Asian Journal of Community Services (AJCS)
Setyaning, Alldila Nadhira Ayu
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Pengaruh Gaya Kepemimpinan Transformasional dan Lingkungan Kerja terhadap Produktivitas Kerja Mahasiswa Magang Program Studi Manajemen FBE UII : Kepuasan Kerja sebagai Mediator Susetya, Puspa Riningtyas; Setyaning, Alldila Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25462

Abstract

Internship serves as a means to enhance students' professional knowledge and skills, producing competent graduates in the workforce, and is expected to have competitiveness upon entering the job market. This study aims to observe the consequences of transformational leadership patterns and the work environment on work productivity through job satisfaction among internship participants in the Management Program at the Faculty of Business and Economics, Universitas Islam Indonesia. This study utilizes questionnaires and SPSS testing tools. The results of the study indicate that transformational leadership patterns cause substantial negative effects, but the work environment leads to positive effects on work productivity. Transformational leadership patterns and the work environment have a significant positive influence on job satisfaction. Job satisfaction has a positive and significant influence on work productivity. Job satisfaction mediates the relationship between transformational leadership patterns, but does not mediate the relationship between the work environment and work productivity
Uji Moderasi Kontrol Perilaku Konsumen Dalam Hubungan Kepercayaan E-Retail Dan Niat Belanja Daring Setyaning, Alldila Nadhira Ayu
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i3.6680

Abstract

Pesatnya pertumbuhan e-commerce, tantangan membangun kepercayaan terhadap platform daring, dan keterbatasan penelitian sebelumnya yang jarang memfokuskan pada karakteristik unik Gen Z di negara berkembang seperti Indonesia. Hal ini kemudian menimbulkan isu penting dalam memahami pengaruh kepercayaan terhadap niat belanja daring pada Gen Z di Indonesia, dengan kontrol perilaku sebagai variabel moderasi. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan terhadap niat belanja daring dengan kontrol perilaku sebagai variabel moderasi. Pendekatan yang digunakan adalah dengan uji Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan melibatkan 200 responden dari Gen Z di Indonesia. Data dianalisis untuk menguji validitas, reliabilitas, dan model struktural melalui nilai outer loading, Average Variance Extracted (AVE), dan R-Square. Hasil penelitian menunjukkan bahwa kepercayaan memiliki pengaruh positif dan signifikan terhadap niat belanja daring, dan kontrol perilaku juga secara langsung berpengaruh signifikan terhadap niat belanja daring. Namun, pengaruh moderasi kontrol perilaku dalam hubungan antara kepercayaan dan niat belanja daring tidak signifikan. Studi ini memberikan kontribusi teoritis dan praktis terkait pentingnya kepercayaan dan kontrol perilaku konsumen dalam meningkatkan niat belanja daring, serta mengidentifikasi keterbatasan kontrol perilaku sebagai moderator dalam konteks ini.
The Influence of Inspirational Factors in Forming Intentions Generation Z Consumers Purchase Through Features Livestream Shopping on E-Commerce in Indonesia Janah, Syahdia Roudhatul; Setyaning, Alldila Nadhira Ayu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12609

Abstract

This study aims to determine the influence of content diagnosticity, vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping. This study uses a convenience sampling technique with a final total of 372 respondents. The analysis test in this study uses the SEM method with the help of the SmartPLS 4.0 application. The results of this study are that there is an influence of vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping, but content diagnosticity cannot provide inspiration to the subjects of this study.
Halal Marketing Transformation: The Influence of Digital Halal Label on Generation Z Consumers' Purchase Intentions Mulia, Mohammad Rafazthody Hafiz; Setyaning, Alldila Nadhira Ayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12151

Abstract

Digital halal labeling plays a vital role in halal product marketing, particularly for Gen Z consumers. This study examines the influence of halal brand image on purchase intention through factors such as perceived quality, satisfaction, trust, and loyalty among 210 Indonesian Gen Z consumers. SEM-PLS analysis reveals that a strong halal brand image enhances these factors, which in turn increases purchase intention. However, the study is limited to Indonesian Gen Z consumers. It recommends that companies utilize digital marketing to strengthen brand trust and loyalty. Future research should broaden the demographic scope and employ longitudinal methods to track changes in consumer behavior over time.
Pengaruh Word of Mouth, Religiusitas, Behavior Control Terhadap Niat Pembelian Obat Halal Handayani, Rosa; Setyaning, Alldila Nadhira Ayu
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 3 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i3.4486

Abstract

Purpose: This study investigates the influence of word of mouth, religiosity, and behavioral control on purchase intention for halal pharmaceutical products in Indonesia, with attitude serving as a mediating factor. This research is grounded in the context of Islamic marketing and consumer behavior. Methodology/approach: A quantitative survey method was used to collect data from Muslim consumers in Indonesia. Analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. Results/findings: The findings indicate that word-of-mouth, religiosity, and behavioral control have a significant influence on purchase intention. Additionally, attitude plays a mediating role in the relationship between religiosity and purchase intention, as well as between word of mouth and purchase intention. This suggests that stronger religious beliefs and positive word-of-mouth can shape consumer attitudes, which in turn drive the intention to purchase halal pharmaceutical products. Conclusions: This study found that word of mouth, religiosity, and behavioral control significantly influenced consumers’ intention to purchase halal medicines, with attitude playing a key mediating role. Positive recommendations, strong religious values, and a sense of control all contribute to shaping favorable attitudes and increasing the intention to buy halal pharmaceutical products. Limitations: This study is limited by the availability of literature on halal pharmaceutical consumer behavior, leading to comparisons with other halal product industries. Contribution: This study contributes to Islamic marketing and consumer behavior studies by offering empirical insights into Muslim consumers' decision-making processes. This finding provides practical implications for businesses and policymakers to enhance marketing strategies for halal pharmaceuticals.
Analisis Faktor-Faktor yang Mempengaruhi Perilaku Impulsive Buying Generasi Muda: Studi Empiris pada Penggemar Merchandise K-Pop Lestari, Resti Ayu; Setyaning, Alldila Nadhira Ayu
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17335

Abstract

This study aims to analyze the factors influencing impulsive buying behavior among young consumers, specifically fans of K-Pop merchandise. Impulsive buying behavior refers to unplanned and spontaneous purchases, often triggered by emotional and social factors. This research adopts a quantitative approach through a survey method involving 202 respondents aged 18–29 who have engaged in impulsive purchases of K-Pop merchandise. The sampling technique used is convenience sampling. The variables examined include low self-control, positive attitude toward targeted advertising, and social network impulsiveness. Hypothesis testing was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The results show that low self-control significantly influences impulsive buying behavior, both directly and indirectly, through its effects on targeted advertising attitudes and social network impulsiveness. These findings contribute to a deeper understanding of the psychological and social mechanisms behind impulsive consumer behavior in the context of digital popular culture fandoms.
Analisis Strategi Pemasaran pada Efektivitas Penjualan Produk Kredit Perbankan di PT BPR Bhakti Daya Ekonomi KPO Pakem Hidayat, Rafli Putra; Setyaning, Alldila Nadhira Ayu
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8783

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran langsung yang diterapkan oleh PT BPR Bhakti Daya Ekonomi KPO Pakem dalam meningkatkan efektivitas penjualan produk kredit perbankan. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif, dengan metode pengumpulan data berupa observasi partisipatif dan wawancara mendalam. Hasil penelitian menunjukkan bahwa strategi pemasaran langsung berbasis hubungan sangat efektif dalam membangun kepercayaan dan memperkuat hubungan antara Account Officer dan calon nasabah. Faktor pendukung utama keberhasilan strategi ini meliputi relasi sosial yang kuat di tingkat komunitas dan penggunaan teknologi digital (BIANCA) untuk monitoring aktivitas pemasaran. Namun, tantangan yang dihadapi antara lain adalah tingkat penolakan yang tinggi, kompetisi dari bank umum dengan program Kredit Usaha Rakyat (KUR), dan kesenjangan kompetensi di antara Account Officer baru. Penelitian ini merekomendasikan pengembangan strategi hybrid yang mengintegrasikan metode pemasaran langsung dengan digital marketing untuk memperluas jangkauan pasar. Selain itu, penguatan pelatihan SDM dan pemanfaatan data analitis untuk targeting pasar dinilai penting dalam meningkatkan efektivitas pemasaran ke depan.
Pengaruh Persepsi Pengguna E-Wallet terhadap Pembelian Impulsif: Peran Mediasi Kepuasan dan Kesenangan Sultoni, Nofa Ardhan; Setyaning, Alldila Nadhira Ayu
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5561

Abstract

Purpose: This study aims to determine the influence of interactivity perception, risk perception, visual appeal, and subjective norms on impulse purchase behavior, with satisfaction and perception of pleasure as intervening variables in e-wallet users in Indonesia. Methodology/approach: The approach used in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 300 respondents using Google Form. The sampling technique used a non-probability sampling technique using the purposive sampling method which was then processed using structural equation modeling SEM (Structural Equation Modeling) using the PLS program. Results/findings: This study found that the perception of interactivity, visual appeal, and subjective norms had a positive and significant effect on satisfaction and perception of pleasure. On the other hand, risk perception has a negative and significant effect on both. In addition, satisfaction and perception of pleasure also have a positive and significant effect on impulse buying behavior. Conclusions: Overall, the study confirms that both cognitive (satisfaction) and affective (enjoyment) responses play a crucial mediating role in transforming external stimuli into impulsive purchase decisions. The findings strengthen the application of the S-O-R framework in the digital financial context and provide both theoretical enrichment and managerial implications. Limitations: The limited number of respondents and the variables used were limited to perceived interactivity, perceived risk, visual appeal, subjective norms, satisfaction, and perceived enjoyment. Contribution: This study contributes to policymaking for e-wallet service providers in designing more effective marketing strategies focused on user experience.
Trust on a Swipe: Exploring the Role of Impulsiveness and Virtual Transactions in Purchasing Intentions Setyaning, Alldila Nadhira Ayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11492

Abstract

This study aims to analyze the impact of virtual transaction systems and impulsive buying on trust and how this trust influences the purchasing intentions among Indonesian consumers. Using a quantitative approach and SEM-PLS analysis with 247 respondents, the research findings indicate that virtual transaction systems and impulsive buying both have a positive and significant impact on trust. Moreover, trust is shown to positively and significantly affect purchasing intentions. Additionally, trust is found to mediate the relationship between virtual transaction systems and purchasing intentions, as well as the relationship between impulsive buying and purchasing intentions. The results provide valuable insights for e-commerce platforms to refine their payment options and customer engagement strategies to build a more trustworthy and seamless shopping experience.
The Impact of Supportive Study Climate, Positive Emotion, and Psychological Capital on Academic Performance of Yogyakarta Students: Mediated by Student Engagement Darmawan, Rifky Budi; Setyaning, Alldila Nadhira Ayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11677

Abstract

This study aimed to investigate the influence of a supportive study climate, positive emotion, and PsyCap on academic performance, mediated by student engagement among university students around the Special Region of Yogyakarta. This research is a quantitative study. The population in this study was 120 students around the Special Region of Yogyakarta. The data collection technique used was convenience sampling, with a final sample of 100 respondents. Data was collected through the distribution of questionnaires and the analysis tool used was SmartPLS 4.0. The result of this study explain that supportive study climate has no direct or indirect influence on academic performance, Positive emotions and PsyCap have no direct influence but have an indirect influence on academic performance, and Student engagement has a direct influence on academic performance.
Co-Authors Darmawan, Rifky Budi Handayani, Rosa Hidayat, Rafli Putra Janah, Syahdia Roudhatul Katiya Nahda, Katiya Lestari, Resti Ayu Mulia, Mohammad Rafazthody Hafiz Permana, Treeas Khalis Siti Nursyamsiah Sultoni, Nofa Ardhan Susetya, Puspa Riningtyas