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All Journal Indonesian Journal of Business Analytics (IJBA)
Martha Wulandari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Factors Influencing Financial Literacy in Gen Z Sholahuddin; Martha Wulandari; Dewi Sartika; Sulaiman Helmi
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.13339

Abstract

This study aims to analyze the factors influencing financial literacy among Gen Z in the city of Palembang. This research employs a quantitative method with SEM-Smart-PLS analysis techniques involving 500 Gen Z respondents in the city of Palembang. Based on the analysis results, financial attitude significantly affects financial literacy, financial behavior significantly affects financial literacy, financial knowledge significantly affects financial attitude, financial knowledge significantly affects behavior, financial knowledge affects financial literacy, financial knowledge and financial attitude significantly affect financial literacy, and financial knowledge and financial behavior significantly affect financial literacy.
Co-Authors Dewi Sartika Sholahuddin Sulaiman Helmi