Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Mulia, Mohammad Rafazthody Hafiz
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Halal Marketing Transformation: The Influence of Digital Halal Label on Generation Z Consumers' Purchase Intentions Mulia, Mohammad Rafazthody Hafiz; Setyaning, Alldila Nadhira Ayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12151

Abstract

Digital halal labeling plays a vital role in halal product marketing, particularly for Gen Z consumers. This study examines the influence of halal brand image on purchase intention through factors such as perceived quality, satisfaction, trust, and loyalty among 210 Indonesian Gen Z consumers. SEM-PLS analysis reveals that a strong halal brand image enhances these factors, which in turn increases purchase intention. However, the study is limited to Indonesian Gen Z consumers. It recommends that companies utilize digital marketing to strengthen brand trust and loyalty. Future research should broaden the demographic scope and employ longitudinal methods to track changes in consumer behavior over time.
Co-Authors Setyaning, Alldila Nadhira Ayu