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KEUNGGULAN PRODUK PT AMERTA INDAH OUTSUKA DALAM PERSAINGAN DIPASARAN Ali, Robet; Asy’ari, Qaiyim; Samsiri, Samsiri; Shofiuddin, Shofiuddin; Kirom, Sohibul; Amin, Wildana
Prosiding Pengabdian Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2024): Prospeks
Publisher : LP2M IAI AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/pps.v3i1.315

Abstract

PT Amerta Indah Otsuka, sebagai salah satu perusahaan terkemuka di sektor FMCG (Fast Moving Consumer Goods) di Indonesia, telah menunjukkan keunggulan kompetitif yang signifikan dalam pasar. Keunggulan ini dapat dilihat melalui beberapa aspek utama, termasuk inovasi produk, strategi pemasaran yang efektif, dan komitmen terhadap kualitas. Produk-produk seperti Pocari Sweat telah menjadi ikon di pasar, berkat pendekatan yang berfokus pada kebutuhan konsumen dan adaptasi terhadap tren kesehatan yang berkembang. Selain itu, PT Amerta Indah Otsuka memanfaatkan teknologi digital untuk meningkatkan interaksi dengan pelanggan dan memperluas jangkauan pasar. Melalui penguatan brand dan pelayanan pelanggan yang prima, perusahaan ini berhasil mempertahankan posisi yang kuat di industri yang sangat kompetitif. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk menganalisis strategi-strategi yang diterapkan oleh PT Amerta Indah Otsuka dalam mempertahankan keunggulan produk dan posisinya di pasar, serta bagaimana faktor-faktor tersebut berkontribusi terhadap keberhasilan jangka panjang perusahaan.
Kebijakan Publik dalam Ekosistem Ekonomi Halal: Penguatan Tata Kelola Fiskal Kebijakan Publik dalam Ekosistem Ekonomi Halal: Penguatan Tata Kelola Fiskal Islam di Era Pascapandemi Amin, Wildana; Sholehuddin, Moh.; Kirom, Sohibul
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis Dan Studi Ekonomi Syariah Vol 4 No 1 (2026): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i2.586

Abstract

The COVID-19 pandemic has generated significant economic and social disruptions, exposing the limitations of conventional fiscal policies in addressing inequality and social vulnerability, particularly in Muslim-majority countries. In the post-pandemic era, governments face the dual challenge of economic recovery and the strengthening of sustainable and inclusive fiscal systems. This study aims to analyze the role of public policy in strengthening Islamic fiscal governance as part of the halal economic ecosystem in the post-pandemic context. This research employs a qualitative interpretive approach with a phenomenological paradigm. Data were collected through in-depth interviews, document analysis, and limited observation involving policymakers, Islamic social finance practitioners, and experts in the halal economy. The data were analyzed thematically to capture key patterns and meanings related to policy implementation and governance practices. The findings indicate that Islamic fiscal instruments, particularly zakat and waqf, have contributed to social protection and economic resilience during and after the pandemic. However, their potential has not been fully realized due to weak governance, limited institutional coordination, and the lack of integration between Islamic fiscal instruments and national fiscal policy. Public policy support remains largely normative rather than strategic.  The study concludes that strengthening Islamic fiscal governance through integrated public policy is essential for enhancing the effectiveness of the halal economic ecosystem. Integrating Islamic fiscal instruments into national fiscal frameworks can promote equitable, inclusive, and sustainable economic recovery in the post-pandemic era.