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All Journal eProceedings of Management Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Sari, Mutiara Kusuma
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Application of Omnichannel Experience to Customer Loyalty though WOM Intention in the Beauty Industry: A Conseptual Framework Sari, Mutiara Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12720

Abstract

This study aims to analyze the effect of implementing an omnichannel experience strategy on customer loyalty with Word of Mouth (WOM) intention as a mediating variable. Customer data processed through various channels helps brands understand consumer preferences and behavior, so they can provide relevant and satisfying experiences. The results are expected to provide strategic insights for the beauty industry in building stronger relationships with customers, as well as increasing WOM intention that contributes to the purchasing decisions of others.
Pengaruh Nilai Budaya Dan Efikasi Diri Terhadap Minat Berwirausaha Mahasiswa Administrasi Bisnis Sari, Mutiara Kusuma; Hasanah, Yulia Nur
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

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Co-Authors Anita Silvianita Arry Widodo R. Nurafni Rubiyanti Yulia Nur Hasanah