Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Vol. 2 No. 12 (2024): December 2024

Application of Omnichannel Experience to Customer Loyalty though WOM Intention in the Beauty Industry: A Conseptual Framework

Sari, Mutiara Kusuma (Unknown)
Widodo, Arry (Unknown)
Rubiyanti, Nurafni (Unknown)
Silvianita, Anita (Unknown)

Article Info

Publish Date
01 Jan 2025

Abstract

This study aims to analyze the effect of implementing an omnichannel experience strategy on customer loyalty with Word of Mouth (WOM) intention as a mediating variable. Customer data processed through various channels helps brands understand consumer preferences and behavior, so they can provide relevant and satisfying experiences. The results are expected to provide strategic insights for the beauty industry in building stronger relationships with customers, as well as increasing WOM intention that contributes to the purchasing decisions of others.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Website

Abbrev

marcopolo

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

Description

The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, ...