Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Scientific Multidisciplinary Research (IJSMR)
Devan Simatauw
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Corporate Image and Service Quality on Customer Loyalty through Customer Satisfaction at PNM Ambon Branch Devan Simatauw; Eduardus Suharto
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i12.13107

Abstract

This research is used to analyze the influence of corporate image on customer loyalty, influence of service quality on customer loyalty, influence of corporate image on customer satisfaction, influence of service quality on customer satisfaction, influence of customer satisfaction on customer loyalty, influence of corporate image on customer loyalty through customer satisfaction, and influence of service quality on customer loyalty through customer satisfaction. This research uses a quantitative method, through questionnaires distributed to 88 respondents measured on a Likert scale processed using SmartPLS. The results of this study are that the company image does not have a positive and significant effect on customer loyalty, service quality does not have a positive and significant effect on customer loyalty, the company image has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, the company image on customer loyalty through customer satisfaction has a positive and significant effect, service quality on customer loyalty through customer satisfaction has a positive and significant effect
Co-Authors Eduardus Suharto