Hanafi, Muhammad Reza
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Implementasi Model SMCR dalam Stretegi Komunikasi Layanan Publik di KOMINFO Kota Medan Hanafi, Muhammad Reza; Kholil, Syukur
Jurnal Studi Ilmu Sosial dan Politik Vol. 4 No. 1 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jasispol.v4i1.3666

Abstract

Purpose: This study aims to evaluate and explore the application of the SMCR Model (Source, Message, Channel, Receiver) in public service communication strategies at the Department of Communication and Information (Kominfo) in Medan City, with particular emphasis on exploring patterns of communication effectiveness and public engagement. Methodology: The method used is a case study with data collection through interviews, observation, and documentation. The analysis is based on the SMCR components, including source, message, channel, and receiver. Results: The results show that the credibility of the information source, message clarity, and the use of diverse communication channels play significant roles in the effectiveness of public communication. However, challenges related to the digital divide still hinder information access for certain segments of society. Strategic implementation steps have been identified, including: establishing a multi-channel communication framework, developing capacity building programs for communication staff, implementing regular channel effectiveness monitoring systems, and creating targeted outreach programs for digitally underserved communities. Limitations: The limitation of this research lies in its limited regional scope and focus on a single institution, which may affect the generalizability of the findings. Contribution: The contribution of this study is providing practical recommendations for public institutions to develop more inclusive communication strategies, especially in addressing the digital divide through channel diversification and improving staff capacity.
Transformasi Komunikasi Dinas Kominfo Kota Medan dalam Implementasi Smart City Berbasis Medan Dataku Hanafi, Muhammad Reza; Kholil, Syukur
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.11182

Abstract

This study explores the transformation of organizational communication within the Department of Communication and Information (Kominfo) of Medan City in implementing the smart city program through the Medan Dataku platform. It addresses the core question: how does Kominfo adapt its communication strategies to overcome technological fragmentation and digital literacy gaps among civil servants? Using a qualitative case study approach, data were gathered through interviews, observations, and document analysis involving key actors across local government institutions. The findings reveal that despite advances in digital platforms, communication challenges persist due to unintegrated systems, resistance to change, and uneven digital capabilities. However, adaptive strategies such as inclusive communication practices, public dialogue through digital channels, and value-based messaging have strengthened public trust and interdepartmental collaboration. The study concludes that effective smart governance requires not only technological innovation but also ethically grounded and contextually sensitive communication systems.