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All Journal Jurnal Ilmiah Ekonomi Islam Journal of Sharia Economics
Amani, Imtiyaz
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Sertifikasi Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dan Minuman Di Rocket Chicken Cabang Yogyakarta Amani, Imtiyaz; sari, Anggita Renata; Azizah, Siti Nur
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13031

Abstract

The food and beverage industry in Indonesia has experienced rapid development, especially with increasing consumer awareness of halal products. This also encourages the rate of demand for halal products, especially halal food and beverage products which are the primary needs of Muslims. Therefore, this research aims to examine the influence of halal certification, product quality and price on purchasing decisions for food and beverage products at Rocket Chicken Yogyakarta Branch. In this research, Rocket Chicken is considered to be a very potential research object because it is one of the developing types of Micro, Small and Medium Enterprises (MSMEs) which operates in the culinary sector. The method used in this research is the Ordinary Least Square (OLS) method of Multiple Linear Regression analysis to see the relationship between independent and dependent variables significantly by taking 100 respondents with the help of data processing using Eviews 10 software. The results of this research prove that halal certification and price have a significant influence on food and drink purchasing decisions at Rocket Chicken Yogyakarta Branch. Meanwhile, separately, only the product quality variable was not significant. Therefore, MSMEs at Rocket Chicken Yogyakarta Branch must obtain halal certification, pay attention to product quality and price to increase consumer purchasing power for their products.
TREN HALALICIOUS DI UMKM MAKANAN DAN MINUMAN : STUDI MINAT BELI KONSUMEN DI KOTA JAMBI Amani, Imtiyaz; Musthofa, M. Wakhid
Journal of Sharia Economics Vol. 4 No. 2 (2023): Islamic Finance
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v4i2.3219

Abstract

In Indonesia, which has the largest Muslim population of 237.55 million people, the increasing Muslim population in Jambi city has driven the demand for halal products, particularly halal food and beverages, which are essential needs for the Muslim community. Therefore, this research aims to examine the influence of halal certification, production processes, and raw materials on consumer purchasing intentions towards food and beverage products from Micro, Small, and Medium Enterprises (MSME). MSME are considered as a highly potential research subject in this study as they contribute to the economic livelihood of the community in Jambi city. The research methodology employed in this study is Multiple Linear Regression, with a sample of 100 respondents and data analysis conducted using Eviews 10 software. The findings of this research confirm that halal certification and production processes significantly influence consumer purchasing intentions towards food and beverage products from MSME. However, the variable related to raw materials does not have a significant impact when analyzed separately. Therefore, MSME engaged in food and beverage production should obtain halal certification, pay attention to their production processes, and consider the quality of their raw materials to enhance consumer purchasing power for their products. Keywords: Halal Certification, Buying Interest, Food And Beverages, UMKM
Pengaruh Sertifikasi Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dan Minuman Di Rocket Chicken Cabang Yogyakarta Amani, Imtiyaz; sari, Anggita Renata; Azizah, Siti Nur
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13031

Abstract

The food and beverage industry in Indonesia has experienced rapid development, especially with increasing consumer awareness of halal products. This also encourages the rate of demand for halal products, especially halal food and beverage products which are the primary needs of Muslims. Therefore, this research aims to examine the influence of halal certification, product quality and price on purchasing decisions for food and beverage products at Rocket Chicken Yogyakarta Branch. In this research, Rocket Chicken is considered to be a very potential research object because it is one of the developing types of Micro, Small and Medium Enterprises (MSMEs) which operates in the culinary sector. The method used in this research is the Ordinary Least Square (OLS) method of Multiple Linear Regression analysis to see the relationship between independent and dependent variables significantly by taking 100 respondents with the help of data processing using Eviews 10 software. The results of this research prove that halal certification and price have a significant influence on food and drink purchasing decisions at Rocket Chicken Yogyakarta Branch. Meanwhile, separately, only the product quality variable was not significant. Therefore, MSMEs at Rocket Chicken Yogyakarta Branch must obtain halal certification, pay attention to product quality and price to increase consumer purchasing power for their products.
Co-Authors Alkhawarizmi, Muhammad Azmi Muhammad Wakhid Musthofa sari, Anggita Renata Siti Nur Azizah, Siti Nur