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All Journal Jurnal Ilmiah Ekonomi Islam Innovative: Journal Of Social Science Research
sari, Anggita Renata
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Pengaruh Sertifikasi Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dan Minuman Di Rocket Chicken Cabang Yogyakarta Amani, Imtiyaz; sari, Anggita Renata; Azizah, Siti Nur
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13031

Abstract

The food and beverage industry in Indonesia has experienced rapid development, especially with increasing consumer awareness of halal products. This also encourages the rate of demand for halal products, especially halal food and beverage products which are the primary needs of Muslims. Therefore, this research aims to examine the influence of halal certification, product quality and price on purchasing decisions for food and beverage products at Rocket Chicken Yogyakarta Branch. In this research, Rocket Chicken is considered to be a very potential research object because it is one of the developing types of Micro, Small and Medium Enterprises (MSMEs) which operates in the culinary sector. The method used in this research is the Ordinary Least Square (OLS) method of Multiple Linear Regression analysis to see the relationship between independent and dependent variables significantly by taking 100 respondents with the help of data processing using Eviews 10 software. The results of this research prove that halal certification and price have a significant influence on food and drink purchasing decisions at Rocket Chicken Yogyakarta Branch. Meanwhile, separately, only the product quality variable was not significant. Therefore, MSMEs at Rocket Chicken Yogyakarta Branch must obtain halal certification, pay attention to product quality and price to increase consumer purchasing power for their products.
Pengaruh Deposito Mudharabah dan Akad Mudharabah terhadap Produktivitas UMKM pada Perbankan Syariah Periode 2018-2022 Sari, Anggita Renata; Mustofa, Wakhid
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12721

Abstract

Penelitian ini didasarkan pada pentingnya UMKM sebagai penggerak utama ekonomi dan peran perbankan syariah dalam mendukung pertumbuhan UMKM. Tujuan dari penelitian ini untuk menganalisis pengaruh deposito mudharabah dan akad mudharabah terhadap produktivitas Usaha Mikro, Kecil, dan Menengah (UMKM) pada perbankan syariah selama periode 2018-2022. Penelitian ini menggunakan metode kuantitatif yang mengandalkan data sekunder dari laporan keuangan perbankan syariah pada Otoritas Jasa Keuangan (OJK). Variabel yang menjadi fokus sebagai faktor yang mempengaruhi dalam penelitian ini adalah deposito mudharabah dan akad mudharabah, sedangkan variabel yang menjadi ukuran hasil atau dampaknya adalah produktivitas UMKM. Data yang diperoleh dianalisis menggunakan metode regresi linier dengan bantuan perangkat lunak Eviews 10. Hasil penelitian ini menunjukkan bahwa deposito mudharabah berpengaruh positif 43,21325 dan tidak signifikan terhadap produktivitas UMKM dengan nilai prob > 0,05 yaitu 0,0532 pada perbankan syariah. Akad mudharabah memiliki pengaruh sebesar -6,417868 dengan nilai prob < 0,05 dengan nilai 0,0462 dalam hal ini signifikan terhadap produktivitas UMKM pada perbankan syariah.
Pengaruh Sertifikasi Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dan Minuman Di Rocket Chicken Cabang Yogyakarta Amani, Imtiyaz; sari, Anggita Renata; Azizah, Siti Nur
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13031

Abstract

The food and beverage industry in Indonesia has experienced rapid development, especially with increasing consumer awareness of halal products. This also encourages the rate of demand for halal products, especially halal food and beverage products which are the primary needs of Muslims. Therefore, this research aims to examine the influence of halal certification, product quality and price on purchasing decisions for food and beverage products at Rocket Chicken Yogyakarta Branch. In this research, Rocket Chicken is considered to be a very potential research object because it is one of the developing types of Micro, Small and Medium Enterprises (MSMEs) which operates in the culinary sector. The method used in this research is the Ordinary Least Square (OLS) method of Multiple Linear Regression analysis to see the relationship between independent and dependent variables significantly by taking 100 respondents with the help of data processing using Eviews 10 software. The results of this research prove that halal certification and price have a significant influence on food and drink purchasing decisions at Rocket Chicken Yogyakarta Branch. Meanwhile, separately, only the product quality variable was not significant. Therefore, MSMEs at Rocket Chicken Yogyakarta Branch must obtain halal certification, pay attention to product quality and price to increase consumer purchasing power for their products.
Co-Authors Amani, Imtiyaz Mustofa, Wakhid Siti Nur Azizah, Siti Nur