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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Ghafur, Nurvikrih Choliluddin
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Promosi, Harga, Dan Online Costumer Review Terhadap Minat Beli Tik-Tok Shop Ghafur, Nurvikrih Choliluddin; Basalamah, Muhammad Ridwan; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the extent of the influence of promotions, prices, and online customer reviews on purchasing interest at the Tik-Tok shop. The population in this study was 565 students from the Faculty of Economics and Business, Islamic University of Malang and the sample used in this study used the Slovin approach so that a sample of 85 was obtained. Testing was carried out using IBM SPSS version 25. It was found that promotions, prices and online customer reviews had a positive effect. and simultaneously significant to purchasing interest in the Tik-Tok shop. Meanwhile, partially promotion has a positive and significant effect on buying interest in the Tik-Tok shop, price has a positive and significant effect on buying interest in the Tik-Tok shop, online customer reviews have a positive and significant effect on buying interest in the Tik-Tok shop. Keywords: Purchase Interest, Promotions, Prices, And Online Customer Reviews 
Co-Authors Ari Hayati Ashofat, Mutawakkil Ayuba, Tria Khotami Bahri, Ibnu A. Basalamah, Muhammad Ridwan Fatmawati, Rina Khalikussabir, Khalikussabir Nurdin, Fernando H. Alvarizi Rasyid, Ainur Saputri, Indriani Rachman Syamsuddin, Moch. Tupong, Mohamad Rizal A. Watimena, Fahru Reyza