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Qari, Moh
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen (Studi Pada Rumah Makan Tok Patok) Qari, Moh; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of service quality, price perception and taste on consumer satisfaction (Study at the Tok Patok Restaurant). Sampling used a non-probability sampling method with a purposive sampling technique. A sample of 75 respondents was obtained. The data collection method uses a questionnaire. The data analysis technique used in this research is multiple linear regression. The research results show that simultaneously Service Quality, Price Perception and Taste have a positive and significant effect on Consumer Satisfaction. Likewise, partially Service Quality, Price Perception and Taste have a positive and significant effect on Consumer Satisfaction.  Keywords: Service Quality, Price Perception, Taste, Consumer Satisfaction
Co-Authors Khalikussabir, Khalikussabir