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All Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL BUANA
Hariyanti, Fina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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POLA PERSEBARAN DAN PEMANFAATAN KAWASAN OLEH PELADANG DI HUTAN NAGARI BULUH KASOK KECAMATAN LUBUK TAROK KABUPATEN SIJUNJUNG Hariyanti, Fina; Purwaningsih, Endah
JURNAL BUANA Vol 9 No 3 (2025)
Publisher : DEPARTEMEN GEOGRAFI FIS UNP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/buana/vol9-iss3/3861

Abstract

The purpose of this study was to find out: 1) Potential of nagari forest. 2) The distribution pattern of fields in the village forest area. 3) Utilization of the area by farmers in the village forest. This research is a mixed method, which is a combination of quantitative and qualitative research methods. The implementation of this research was carried out in the Nagari Buluh Kasok Forest, Lubuk Tarok District, Sijunjung Regency. Data collection techniques include direct measurement and data collection in the field using the Global Positioning System (GPS), interviews and distributing questionnaires. This research found: 1) Forest potential of Nagari Buluh Kasok through scoring calculation based on indicators of abundance, human resource capability, technology, capital and market. 2) The results of the distribution pattern of fields in the Nagari Buluh Kasok Forest area based on the Average Nearest Neighbor analysis on ArcGIS Software is a random pattern with a Nearest Neighbor Ratio of 1.136415 and a z-score of 1.278495. 3) Utilization of the Nagari Forest area is 31% of the Nagari Forest area + 763 ha. The number of identified farmers is 77 farmers.
TOURISM DESTINATION PROMOTION THROUGH SOCIAL MEDIA : A CONTENT STUDY OF DMO GORONTALO Kusuma, Citra Aditya; Ismail, Yulinda L; Hariyanti, Fina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4799

Abstract

The promotion of tourism destinations via social media has significantly increased in the contemporary tourism industry. This paradigm shift is driven by advancements in information technology and the growing utilization of social media platforms. However, in Gorontalo region, particularly in Tomini Bay area, social media has not been fully leveraged by the Destination Marketing Organization (DMO) to market the region’s potential tourist attractions. Therefore, this study aims to evaluate the promotional content of tourism destinations in Tomini Bay area by the DMO on social media platforms, specifically Facebook and Instagram, as well as to understand tourists’ perceptions and responses to these promotional strategies. The research employs a mixed-method approach through content analysis and online surveys. The findings provide in-depth insights into the promotional strategies employed by DMO’s Gorontalo, tourists’ responses to these strategies, and recommendations for enhancing effective tourism promotion strategies. The study reveals that social media has not been utilized consistently and optimally by DMO Gorontalo which impacting the achievement of its tourism promotion objectives. To improve the effectiveness of tourism promotion strategies, several aspects need to be addressed, including: (1) consistency and frequency of promotional content uploads; (2) diversification of promotional content; and (3) optimization of user-generated content.
DOUBLE-DATE FLASH SALE: ANALISIS PERILAKU KONSUMTIF PENGGUNA SHOPEE DI GORONTALO Hariyanti, Fina; Kusuma, Citra Aditya; Machmud, Rizan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.29960

Abstract

Perkembangan teknologi dan internet membawa dampak besar terhadap berbagai aspek kehidupan masyarakat termasuk dalam aktivitas jual beli. Shopee sebagai salah satu platform e-commerce terbesar di Indonesia menggunakan strategi promosi flash sale di tanggal kembar yang dapat menarik minat konsumen melalui penawaran produk dengan harga murah dalam waktu terbatas. Strategi ini pada akhirnya mendorong perilaku konsumtif dari pengguna Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh promo flash sale tanggal kembar terhadap perilaku konsumtif pengguna Shopee di Gorontalo. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling dan melibatkan 116 responden. Pengumpulan data dilakukan melalui kuesioner yang disebarkan secara online menggunakan Google Form dan media sosial. Hasil penelitian menunjukkan bahwa promo flash sale di tanggal kembar memiliki pengaruh positif terhadap perilaku konsumtif pengguna Shopee. Koefisien determinasi menunjukkan bahwa kontribusi promo flash sale terhadap perilaku konsumtif adalah sebesar 45,3% yang mengindikasikan bahwa strategi promosi flash sale di tanggal kembar mendorong perilaku konsumtif pengguna Shoppee di Gorontalo.
Co-Authors Citra Aditya Kusuma Endah Purwaningsih Rizan Machmud Yulinda L. Ismail