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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) YUME : Journal of Management Jambura Equilibrium Journal Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Industri Kreatif dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal MES Management Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Citra Aditya Kusuma
Universitas Negeri Gorontalo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Unravelling Poverty Indicators in the Tomini Bay Region of Indonesia: A Comprehensive Analysis of SDG 10 Muhammad Amir Arham; Citra Aditya Kusuma; Ifa Adina Yafiz
Jambura Equilibrium Journal Vol 5, No 2 (2023): Vol 5. No. 2. July 2023
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v5i2.19852

Abstract

The Tomini Bay Region, with its abundant natural resources, can be leveraged to promote inclusive and sustainable community welfare in line with SDG 10's global target to reduce inequality. However, despite the region's natural wealth, much of the area is plagued by high poverty. In response, local governments have launched several programs to stimulate economic growth while addressing these issues. To assess the effectiveness of these poverty programs, this study evaluated the economic development of the Tomini Bay area using the SDGs framework. The objectives of this study are twofold: 1) to map the progress of SDG 10 poverty indicators in the region, and 2) to project the achievement of SDG 10 poverty indicator targets in the region by 2030. This study employs quantitative descriptive data analysis. The mapping results are expected to aid local governments in formulating more targeted and inclusive development plans.
STRATEGI PROMOSI DAN REPRESENTASI PERGURUAN TINGGI DALAM WEBSITE INSTITUSI: ANALISIS WACANA KRITIS Citra Aditya Kusuma; Andi Juanna; Frenisya Atuna; Muhammad Ade Kahfiansyah
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4257

Abstract

Seiring dengan meningkatnya signifikansi platform online, situs web perguruan tinggi telah menjadi alat promosi yang efektif yang memungkinkan lembaga-lembaga tersebut bersaing dalam skala lokal maupun global. Tujuan dari penelitian ini adalah untuk mengeksplorasi tren pemasaran dalam pendidikan tinggi dan memberikan wawasan tentang bagaimana universitas memanfaatkan situs web mereka untuk tujuan promosi dan representasi institusi. Studi ini menggunakan Analisis Wacana Kritis (Critical Discourse Analysis/CDA) yang mencakup fitur-fitur linguistik (teks) dan visual (gambar) pada Halaman Beranda situs web Universitas Negeri Gorontalo dan Universitas Nahdlatul Ulama Gorontalo, serta implementasi bauran pemasaran didalamnya. Berdasarkan analisis yang dilakukan, terungkap bahwa kedua universitas secara efektif menggunakan situs web institusi sebagai media promosi yang strategis dengan target tertentu. Namun demikian, kedua universitas mengadopsi strategi yang berbeda dalam mempromosikan dirinya. Wawasan yang diperoleh dari penelitian ini berkontribusi pada pemahaman yang lebih mendalam tentang bagaimana universitas secara strategis mengkomunikasikan penawaran, nilai, dan kekuatan kepada calon mahasiswa dan pemangku kepentingan lainnya. Selain itu, rekomendasi yang dihasilkan dapat secara signifikan meningkatkan efektivitas dan efisiensi strategi pemasaran perguruan tinggi, memungkinkan tercapainya target pasar yang lebih luas dan mencapai tujuan promosi universitas di era digital. Kata kunci: CDA, Pemasaran, Universitas, Website
Can fiscal transfers effectively reduce poverty in the Gorontalo Province? Muhammad Amir Arham; Mahyudin Humalanggi; Rezkiawan Tantawi; Citra Aditya Kusuma
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28489

Abstract

The central government has increasingly diversified and expanded fiscal transfers to local authorities to enhance community welfare rapidly. However, in Gorontalo, although poverty rates have declined, the pace of reduction has slowed despite an increase in the value of transfers. This study aims to identify the fiscal transfer mechanisms most effective in reducing Gorontalo's poverty rate. It focuses on several types of fiscal transfers, including the Special Allocation Fund (DAK), Village Fund Allocation (ADD), Family Hope Program (Program Keluarga Harapan, PKH), Smart Indonesia Program (Program Indonesis Pintar, PIP), and Social Assistance. Utilizing panel data regression analysis covering all six districts/cities in Gorontalo Province over the last five years (2018-2022) and employing the Fixed Effects Model (FEM), the findings suggest that PIP assistance has the most significant impact on poverty reduction, although its effects are more long-term. Moreover, the study finds that while ADD transfers notably enhance community welfare, the two-decade-long DAK transfers have inadvertently worsened poverty levels in Gorontalo. This issue stems from the DAK's allocation formula, which does not directly target the income improvement of low-income populations. Both PKH and Social Assistance have shown little positive effect on poverty alleviation in the region. Consequently, the study recommends that the government prioritize expanding and funding enhancement of PIP assistance, considering many underprivileged individuals remain unreached by this support. Additionally, it suggests increasing the ADD to accelerate development in poverty-stricken rural areas.
Eskalasi Efektivitas Pemasaran Media Sosial: Dampak Konten Iklan TikTok dan Perilaku Konsumen terhadap Pembelian Produk Fashion di Platform Shopee Muh. Ade Kahfiansyah; Andi Juanna; Citra Aditya Kusuma
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.219

Abstract

Social media marketing has gained popularity for its ease of access in promoting products. With platforms like TikTok, the social media marketing is proving effective in reaching and influencing target customers. This study aimed to examine the impact of advertising content and consumer behavior on the purchasing of fashion products on the Shopee platform. Employing causal associative quantitative methods, this research sought to explain the cause-and-effect relationships among the variables. The sample was selected through purposive sampling, with respondents invited to complete an online questionnaire via Google Forms. Data analysis was conducted using causal associative quantitative methods and the SPSS 26 software. The results indicated that TikTok advertisement content and consumer behavior simultaneously had a positive and significant impact on the purchase of fashion products on Shopee. These two independent variables accounted for 60% of the variation in fashion product purchases on Shopee, with the remaining 40% attributable to other unexamined factors.
Identity and Marketing Strategies: Lessons Learnt From Indonesian University Websites Citra Aditya Kusuma; Abid Abid
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.24244

Abstract

Purpose: Analysing how institutions present themselves on websites provides significant benefits in unravelling the intricacies of the messages educational institutions aim to communicate. In the context of Indonesia, however, there has been limited research on the content of university websites as a promotional tool. Hence, the current study aims to address this void by offering a comprehensive exploration of how educational institutions shape their narratives in the digital era.Design/Methodology/Approach: By adopting a Critical Discourse Analysis (CDA) approach, this study describes the linguistic features of text and images on the websites of the universities located in the Province of Gorontalo, namely Universitas Negeri Gorontalo (UNG) and Universitas Nahdlatul Ulama Gorontalo (UNUGO). A three-dimensional framework developed by Fairclough (2013) was employed for data analysis.Findings: UNG and UNUGO have revealed distinctive strategies in portraying their identities and marketing strategies. UNG adopts a multifaceted approach, incorporating specific historical milestones, official documents, and a symbolic logo philosophy to establish credibility and signal adaptability, while UNUGO strategically positions itself as a reputable Islamic higher education institution, emphasizing religious foundations and academic excellence.   
Pengaruh Harga Terhadap Keputusan Pembelian Pakaian Karawo di Kota Gorontalo: Studi Kasus Rumah Karawo di Kota Gorontalo Desy Rahmawati Husain; Hapsawati Taan; Citra Aditya Kusuma
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.577

Abstract

This research examines how pricing influences consumer decisions for purchasing Karawo in Gorontalo City. The study employed a quantitative approach with data collected through questionnaires and document analysis from a sample of 100 respondents who had previously purchased Karawo. The data were analysed using SPSS software by apllying simple linear regression to determine the relationship between price and purchase decision. The analysis yielded a t-value of 3,919 which exceeds the critical value of 1,660, with a significance level of 0,000 (p < 0,05), thus supporting the hypothesis that price significantly impacts customer’s purchase decision. The coefficient of determination (R2) was found to be 0,207 which indicating that price accounts for 20,7% of the variability in purchasing decisions while the remaining 79,3% is likely influenced by other factors that not included in this study. These findings suggest that although price is a significant determinant, it only partially influences consumer interest in Karawo product.
TOURISM DESTINATION PROMOTION THROUGH SOCIAL MEDIA : A CONTENT STUDY OF DMO GORONTALO Citra Aditya Kusuma; Yulinda L Ismail; Fina Hariyanti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4799

Abstract

The promotion of tourism destinations via social media has significantly increased in the contemporary tourism industry. This paradigm shift is driven by advancements in information technology and the growing utilization of social media platforms. However, in Gorontalo region, particularly in Tomini Bay area, social media has not been fully leveraged by the Destination Marketing Organization (DMO) to market the region’s potential tourist attractions. Therefore, this study aims to evaluate the promotional content of tourism destinations in Tomini Bay area by the DMO on social media platforms, specifically Facebook and Instagram, as well as to understand tourists’ perceptions and responses to these promotional strategies. The research employs a mixed-method approach through content analysis and online surveys. The findings provide in-depth insights into the promotional strategies employed by DMO’s Gorontalo, tourists’ responses to these strategies, and recommendations for enhancing effective tourism promotion strategies. The study reveals that social media has not been utilized consistently and optimally by DMO Gorontalo which impacting the achievement of its tourism promotion objectives. To improve the effectiveness of tourism promotion strategies, several aspects need to be addressed, including: (1) consistency and frequency of promotional content uploads; (2) diversification of promotional content; and (3) optimization of user-generated content.
DAMPAK DESAIN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARAWO Talib, Imelda Nur Septiana; Ismail, Yulinda L.; Kusuma, Citra Aditya; Asnawi, Melan Angriani
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 2 (2024): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2781

Abstract

Penelitian ini bertujuan untuk mengukur sejauh mana pengaruh desain produk dan kualitas produk terhadap keputusan pembelian produk Trending Millennial Karawo. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner. Sampel penelitian terdiri dari 96 responden, yang ditentukan menggunakan rumus Lemeshow. Analisis data dilakukan dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel desain produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian secara parsial, begitu pula dengan variabel kualitas produk. Secara simultan, desain produk dan kualitas produk juga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien determinasi (R) sebesar 0,815 mengindikasikan hubungan yang sangat kuat, sedangkan R square sebesar 0,665 menunjukkan bahwa 66,5% keputusan pembelian terpengaruh oleh desain dan kualitas produk, sementara 33,5% terpengaruh oleh variabel lain yang tidak dianalisis dalam pengkajian ini.
Kepuasan Pelanggan Sebagai Pemoderasi Pada Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Shopee Express Gorontalo Hub) Daud, Wahyudi Nata; Isa, Ramlan Amir; Kusuma, Citra Aditya
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8502

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Berperan Sebagai Variabel Moderasi (Studi Kasus Shopee Express Gorontalo Hub). Jenis Penelitian ini adalah metode kuantitatif Populasi dalam penelitian ini adalah masyarakat Kota Gorontalo yang tepatnya berada di Kecamatan Kota Utara, Kota Timur, Dan Sipatana yang merupakan wilayah dalam jangkauan pengiriman barang di Shopee Express Gorontalo hub sebanyak 68.279 jiwa data per Desember 2023, yabg terdaftar di BPS Kota Gorontalo 2024. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah simple random sampling, jumlah sampel pada penelitian ini sebanyak 200 pelanggan sebagai responden. hasil penelitian dan analisis data menunjukkan bahwa kualitas pelayanan dan fasilitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan dan kepuasan pelanggan secara parsial berpengaruh positif dan signifikan terhadap loyalitas pelanggan, fasilitas pelayanan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan tidak dapat memoderasi hubungan kualitas pelayanan terhadap loyalitas pelanggan, dan kepuasan pelanggan tidak dapat memoderasi hubungan fasilitas pelayanan terhadap loyalitas pelanggan. Kata Kunci: Kualitas Pelayanan, Fasilitas Pelayanan, Loyalitas Pelayanan, Kepuasan Pelanggan
DIGITAL INFLUENCE: EXAMINING THE IMPACT OF LIVE AND VIRAL CONTENT ON CUSTOMER PURCHASE INTENTION Citra Aditya Kusuma; Frenisya Atuna
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2973

Abstract

Introduction: The increasing dominance of social media has positioned live streaming and viral marketing as influential strategies in shaping customer purchase intention. Methods: This study examines the combined effects of these strategies through the lens of the Elaboration Likelihood Model (ELM), which distinguished between central and peripheral routes of persuasion. While prior research has explored these approach individually, their joint impact remains underexamined. To address this gap, a quantitative approach was employed by collecting data from a survey of 100 Generation Z TikTok users. Results: Multiple linear regression analysis revealed that live streaming content, associated with central route processing, has a stronger positive effect on purchase intention (ß=0.621;p<0.001) compared to viral marketing which operates via peripheral cues (ß=0.285;p=0.002). These findings suggest that marketers targeting Generation Z should strategically integrate rational message elements and emotionally engaging content to optimize user engagement and drive conversion. The study contributes to the broader discourse on digital marketing literature and offers strategic implications for enhancing conversion in social media-driven environments. Keywords: Digital marketing, live streaming, purchase intention, viral marketing
Co-Authors Abid Andi Juanna Asnawi, Melan Angriani Daud, Wahyudi Nata Desy Rahmawati Husain Fina Hariyanti Frenisya Atuna Frenisya Atuna Hapsawati Taan Ifa Adina Yafiz Isa, Ramlan Amir Mahyudin Humalanggi Muh. Ade Kahfiansyah Muhammad Ade Kahfiansyah Muhammad Amir Arham Rezkiawan Tantawi Samuel, Masita Talib, Imelda Nur Septiana Yulinda L Ismail Yulinda L. Ismail