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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat
Fikrianto, Icho Ade
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Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENDAMPINGAN USAHA MIKRO MECHANIC HAIRCUT DALAM PENGGUNAAN MEDIA SOSIAL INSTAGRAM DAN TIKTOK UNTUK MENINGKATKAN PELANGGAN Fikrianto, Icho Ade; Rhefale, Muhammad Izahan Maulana; Rochmaniah, Ainur; Febriana, Poppy
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Oktober 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i2.9230

Abstract

Mechanic Haircut micro business is a small business with the advantage of selling excellent services but is not yet well-known by many people. This service aimed to assist in creating creative promotional content to attract more customers by utilizing Instagram and TikTok applications. The method used in the marketing promotion consisted of 3 stages, namely observation stage, training assistance, and presentation. The community service obtained a positive result in which the activities carried out enabled the micro business owners to utilize Instagram and TikTok media as free promotional media to increase their customers. Using image editing apps and feeds containing edited images could provide recommendations for the target audience so they would be interested in becoming customers. After the service activities were carried out with good dedication and were successful in assisting Mechanic Haircut micro business, the increase in customers could be observed every day.
Strategi Pemasaran Shop Barbara Speed dalam Meningkatkan Penjualan Melalui Media Instagram Fikrianto, Icho Ade; Hariyanto, Didik
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.1961-1971

Abstract

Persaingan bisnis di era digital mendorong pelaku usaha memanfaatkan media sosial sebagai media promosi. Shop Barbara Speed, bengkel custom sparepart motor herex di Sidoarjo, memerlukan strategi untuk meningkatkan penjualan dan menjangkau pasar lebih luas. Penelitian ini bertujuan menjelaskan penerapan strategi marketing mix 4P (product, price, place, promotion) melalui fitur Instagram seperti Reels, Hashtag, Mention, dan Story. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Data primer diperoleh melalui wawancara semi-terstruktur dengan pemilik dan tiga pelanggan serta dokumentasi konten visual Instagram, sedangkan data sekunder diperoleh dari observasi lapangan dan dokumen penunjang. Hasil menunjukkan strategi product menawarkan sparepart custom berkualitas, price dengan variasi harga transparan, place mengandalkan pemasaran digital, dan promotion memanfaatkan fitur Instagram untuk promosi organik. Strategi ini meningkatkan penjualan, dengan kenaikan tertinggi 150% pada produk knalpot. Melalui, pemanfaatan Instagram dengan strategi 4P efektif memperluas pasar, membangun citra merek, dan meningkatkan penjualan.
Co-Authors Didik Hariyanto Poppy Febriana Rhefale, Muhammad Izahan Maulana Rochmaniah, Ainur