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All Journal Technomedia Journal Startupreneur Business Digital (SABDA Journal)
Kade Dwi Arsana, I Gusti Ngurah Agung
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Empowering Tourism Communication for Sustainable Village Development Kade Dwi Arsana, I Gusti Ngurah Agung; Laurens Bethany; Smith, Olivia
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.560

Abstract

The research addresses the critical issue of enhancing tourism communication to foster sustainable village development. The primary objective is to empower local communities by improving their communication strategies, thereby boosting tourism and ensuring sustainable growth. The study employs a mixed-method approach, combining qualitative and quantitative data to comprehensively understand the current communication practices and their impact on tourism. Data were collected through surveys, interviews, and field observations in selected villages known for their tourism potential. The findings reveal significant gaps in the existing communication strategies, highlighting the need for more effective and targeted approaches. The research concludes that by adopting improved communication methods, villages can attract more tourists, enhance their economic stability, and promote sustainable development. The study provides actionable recommendations for local governments and community leaders to implement more effective tourism communication practices, ultimately contributing to the sustainable development of rural areas.
Sistem Terpadu Web Dan Android Sebagai Inovasi Pemasaran Produk Umkm Dan Profil Bisnis Unggulan Kabupaten Sigi : Integrated Web and Android System as Product Marketing Innovation MSMEs and Leading Business Profiles of Sigi Regency Kade Dwi Arsana, I Gusti Ngurah Agung; Wirdayanti; Syahrullah; Ngemba, Hajra Rasmita; Hendra, Syaiful
Technomedia Journal Vol 9 No 2 Oktober (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v9i2.2267

Abstract

The digital transformation era has fueled enthusiasm for digital living among Indonesian society, driven by the surging use of internet and smartphones. The digital economy has unlocked new opportunities for businesses and entrepreneurship, significantly boosting national economic growth. In this context, MSMEs (Micro, Small, and Medium Enterprises) play a pivotal role as the backbone of Indonesia's economy, holding immense potential to drive national progress. The year 2024 has been designated as the year of digital transformation for MSMEs, with a target of integrating 30 million MSMEs into the digital ecosystem. Sigi Regency, with its 30,554 MSMEs spanning diverse business sectors, is a key focus for the local government's efforts to digitize the MSME sector, aiming to enhance product quality, services, and global competitiveness. To achieve this goal, an integrated web and Android system is proposed, empowering MSMEs to independently manage product data and business profiles, creating a digital gallery to showcase the Sigi MSME catalog.
Co-Authors Hajra Rasmita Ngemba Laurens Bethany Smith, Olivia Syahrullah Syaiful Hendra Wirdayanti