Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian West Science Welfare: Jurnal Pengabdian Masyarakat
Oktaviani, Dona
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Pemasaran Digital dan Keterampilan Kreatif bagi UMKM Toko Buket bunga untuk Meningkatkan Kualitas dan Penjualan Cahyani, Dwi; Firmansyah, Dio Dwi; Oktaviani, Dona; Sesilia, Dita Ayunda; Pratama, Reza Hardian
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1851

Abstract

MSMEs (Micro, Small and Medium Enterprises) have an important role in the Indonesian economy, but often experience difficulties in developing digital marketing and improving creative skills. This community service program aims to optimize digital marketing and creative skills for flower bouquet shop MSMEs in order to increase product quality and sales volume. This activity is carried out through training, mentoring and direct practice related to digital marketing and product design innovation. The results show that participants were able to improve their skills in using digital platforms and create more creative products according to market trends. This program has a positive impact in increasing the competitiveness of MSMEs in the digital era.
Sosialisasi Cara Menggunakan Sosial Media Sebagai Media Produksi Untuk Menambah Pendapatan Pada Catering Dapur Kanish Mahesa, Siska Zelia; Permata Juri, Putri Azzarah; Oktaviani, Dona; Herawati, Helmi; Melvia, Yose Arta; Apriadi, Mawansa; azzarah permata juri, putrii
Jurnal Pengabdian West Science Vol 4 No 01 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i01.1908

Abstract

Perkembangan zaman telah mendorong banyak perubahan dalam lingkungan masyarakat, salah satunya pemanfaatan sosial media dalam menambah pendapatan UMKM rumahan dapur Kanish untuk metode penjualan. Sosialisasi ini bertujuan untuk mengeksplorasi pengaruh media sosial terhadap pentingnya peran sosial media dalam meningkatkan perkembangan UMKM kecil. Hasil dari sosialisasi ini membuktikan bahwa penggunaan media sosial memungkinkan bisnis menjangkau audiens yang lebih luas dan mendapat keuntungan yang lebih besar melalui, Facebook, Instagram, tiktok, dan WhatsApp bisnis.
Co-Authors Apriadi, Mawansa azzarah permata juri, putrii Dwi Cahyani Firmansyah, Dio Dwi Helmi Herawati, Helmi Mahesa, Siska Zelia Melvia, Yose Arta Permata Juri, Putri Azzarah Pratama, Reza Hardian Sesilia, Dita Ayunda