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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Hasanah, Erika Rezky
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Manajemen Risiko: Strategi Meningkatkan Keberlangsungan Bisnis UMKM Putri, Dina Akmalia; Wulandari, Canda; Hasanah, Erika Rezky; Triayu, Putri Novia; Arsyadona, Arsyadona
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/jnvgyf37

Abstract

This research aims to find out how sustainable the business of micro, small and medium enterprises is. The research method used is a qualitative method. Based on the research results, it provides a theory about strategies to increase the sustainability of micro, small and medium business owners. Risk management is the key to the sustainability of MSMEe businesses. This research analyzes the importance of identifying, assessing and managing risks to reduce negative impacts on business. This study will also discuss various types of risks commonly faced by MSMEe as well as concrete steps in implementing risk management. By implementing effective risk management strategies, MSMEe can increase business resilience, make better decisions, and achieve long-term goals.
STRATEGI PEMASARAN DIGITAL BERBASIS DESAIN VISUAL PENGGUNAAN CANVA PADA PRODUK UMKM PONDOK TANI KABUPATEN SAMOSIR Hasanah, Erika Rezky; Triayu, Putri Novia; Lubis, M. Ridwan; Dalimunthe, Rahmat Ibrahim; Syam, Abdi Mubarak
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2167

Abstract

This paper discusses the implementation of a visual design-based digital marketing strategy using the Canva platform to improve the competitiveness of Pondok Tani MSME products in Samosir Regency. Through community service activities structured in four stages: problem analysis, design planning, design implementation, and evaluation and monitoring, the team helps business owners improve the packaging of traditional products such as bandrek, sasagun, and tipa-tipa to make them more attractive and professional. This approach aims to strengthen product identity, increase visual appeal, and support effective digital marketing, so that local products can be more easily recognized and compete in national and online markets. The evaluation shows that this collaboration not only improves packaging quality but also increases business owners' understanding of the design and digital marketing process, and encourages the sustainability of local culture-based product development.
Co-Authors Abdi Mubarak Syam Arsyadona, Arsyadona Dalimunthe, Rahmat Ibrahim Lubis, M. Ridwan Putri, Dina Akmalia Triayu, Putri Novia Wulandari, Canda