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Pranata, Irzaq Galuh
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PELATIHAN DIGITAL MARKETING GUNA MENINGKATKAN VOLUME PENJUALAN KEDAI SYANTIK di DESA SUKOREJO  KABUPATEN NGANJUK Rahmadhani, Ika Puspitasari Dyah; Purbowo, Purbowo; Putri, Tiara Ayu Nugraha; Pranata, Irzaq Galuh; Sunaryanti, Dwi Putri
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/hk439276

Abstract

Pelatihan Digital Marketing yang dilaksanakan di Kedai Syantik Desa Sukorejo Kabupaten Nganjuk merupakan bentuk representasi Tri Dharma Perguruan Tinggi dalam pelayanan kepada masyarakat. Dalam pelatihan ini, dilakukan Analisa permasalahan terkait cara pemasaran produk menggunakan sarana digital guna meningkatkan volume penjualan dan perluasan jangkauan pasar. Kegiatan pelatihan ini dilakukan secara interaktif dan aplikatif. Materi yang disampaikan berupa wawasan tentang Digital Marketing untuk Pemasaran Produk serta penggunaan platform GrabFood sebagai media pemasaran. Materi Digital Marketing berisi tentang pengertian digital marketing, strategi pemasaran, serta kelebihan dan kelemahan penggunaan digital marketing. Dengan diadakannya pelatihan ini, pelaku usaha Kedai Syantik yang merupakan peserta pelatihan dapat meningkatkan kemampuan memasarkan produknya secara digital. Hal ini karena wawasan yang mereka miliki terkait pemasaran digital dalam mempromosikan dan memperjualbelikan produk yang mereka jual, telah semakin meningkat.
EDUKASI KARAKTER “PEDULI LINGKUNGAN” MELALUI PEMANFAATAN BOTOL PLASTIK BEKAS SEBAGAI MEDIA TANAM HIDROPONIK BAGI ANAK USIA DINI Sunaryanti, Dwi Putri; Ika Puspitasari Dyah Rahmadhani; Tiara Ayu Nugraha Putri; Irzaq Galuh Pranata; Purbowo
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i7.1358

Abstract

The low environmental awareness among early childhood students, coupled with the increasing volume of plastic waste, has become an urgent environmental issue. This community service activity aimed to instill environmental care character in early childhood through education on utilizing used plastic bottles as hydroponic planting media at TK Khadijah 1 Nganjuk. The methods included interactive lectures, demonstrations, hands-on practice, and participatory observation-based evaluation. The students were guided to create simple hydroponic planting media using the wick system and hydrogel, utilizing discarded plastic bottles found around the school environment. The results showed an increase in students’ awareness of environmental care, a better understanding of waste recycling, and the creation of environmentally friendly planting media as a solution for plastic waste utilization. This activity proved effective as a character education medium and is replicable for environmental-based early childhood education.
EDUKASI PENGOLAHAN PANGAN FUNGSIONAL BERBASIS POTENSI LOKAL: PEMBUATAN YOGHURT MANGGA PODANG BAGI SISWA SMA Tiara Ayu Nugraha Putri; Dwi Putri Sunaryanti; Ika Puspitasari Dyah Rahmadhani; Purbowo; Irzaq Galuh Pranata
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2051

Abstract

The importance of nutrition education and literacy for teens requires an understanding of functional foods made from local ingredients. Conditions in the field show that the habit of choosing nutritious foods has not been well established, and understanding of foods that support digestive health and immunity is still low. This community service activity aims to increase students' knowledge about the concept of functional foods, probiotics, and the use of podang mangoes as a local ingredient in yoghurt production. The methods included interactive lectures, demonstrations, hands-on practice, and participatory observation-based evaluation. The results showed an increase in students' understanding of functional foods and awareness to choose healthier foods. Practice-based learning also made it easier for students to understand how to make economical and easy-to-process podang mango yoghurt. This activity has the potential to encourage entrepreneurial interest in the development of healthy foods and support food security through the optimization of local commodities
Perancangan Landing Page Sebagai Media Pemasaran Produk Pupuk Organik Cair Biofernic Slamet, Ahmad Haris Hasanuddin; Hakim, Lukman; Ayyubi, Waridad Umais Al; Pranata, Irzaq Galuh; Ubaidillah, Wildanu
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Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jrpi.v3i1.36218

Abstract

Excessive use of chemical fertilizers can reduce soil quality and cause negative environmental impacts. Biofernic is a liquid organic fertilizer made from banana peel and eggshell waste, which is rich in potassium and calcium and beneficial for environmentally friendly plant growth. As a new product, Biofernic requires an effective marketing strategy to be widely recognized, especially by farmers. This study aims to design a website landing page as a digital marketing medium for the Biofernic product. The development method includes needs analysis, system design, coding, testing, and maintenance stages. The landing page was developed using HTML, CSS, and JavaScript with an attractive interface and features such as product information, ordering, and social media integration. The results show that the landing page can serve as an effective tool to introduce the product and expand the market reach of Biofernic.
Co-Authors Ahmad Haris Hasanuddin Slamet Al Ayyubi, Waridad Umais Dwi Putri Sunaryanti Lukman Hakim Purbowo Purbowo, Purbowo Putri, Tiara Ayu Nugraha Rahmadhani, Ika Puspitasari Dyah Sunaryanti, Dwi Putri Ubaidillah, Wildanu