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All Journal JURNAL PENDIDIKAN TAMBUSAI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Pengabdian Masyarakat Jurnal Riset dan Pengabdian Interdisipliner Community Impact and Society Empowerment Journal
Pranata, Irzaq Galuh
Jurusan Manajemen Agribisnis, Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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PELATIHAN DIGITAL MARKETING GUNA MENINGKATKAN VOLUME PENJUALAN KEDAI SYANTIK di DESA SUKOREJO  KABUPATEN NGANJUK Rahmadhani, Ika Puspitasari Dyah; Purbowo, Purbowo; Putri, Tiara Ayu Nugraha; Pranata, Irzaq Galuh; Sunaryanti, Dwi Putri
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/hk439276

Abstract

Pelatihan Digital Marketing yang dilaksanakan di Kedai Syantik Desa Sukorejo Kabupaten Nganjuk merupakan bentuk representasi Tri Dharma Perguruan Tinggi dalam pelayanan kepada masyarakat. Dalam pelatihan ini, dilakukan Analisa permasalahan terkait cara pemasaran produk menggunakan sarana digital guna meningkatkan volume penjualan dan perluasan jangkauan pasar. Kegiatan pelatihan ini dilakukan secara interaktif dan aplikatif. Materi yang disampaikan berupa wawasan tentang Digital Marketing untuk Pemasaran Produk serta penggunaan platform GrabFood sebagai media pemasaran. Materi Digital Marketing berisi tentang pengertian digital marketing, strategi pemasaran, serta kelebihan dan kelemahan penggunaan digital marketing. Dengan diadakannya pelatihan ini, pelaku usaha Kedai Syantik yang merupakan peserta pelatihan dapat meningkatkan kemampuan memasarkan produknya secara digital. Hal ini karena wawasan yang mereka miliki terkait pemasaran digital dalam mempromosikan dan memperjualbelikan produk yang mereka jual, telah semakin meningkat.
EDUKASI KARAKTER “PEDULI LINGKUNGAN” MELALUI PEMANFAATAN BOTOL PLASTIK BEKAS SEBAGAI MEDIA TANAM HIDROPONIK BAGI ANAK USIA DINI Sunaryanti, Dwi Putri; Ika Puspitasari Dyah Rahmadhani; Tiara Ayu Nugraha Putri; Irzaq Galuh Pranata; Purbowo
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i7.1358

Abstract

The low environmental awareness among early childhood students, coupled with the increasing volume of plastic waste, has become an urgent environmental issue. This community service activity aimed to instill environmental care character in early childhood through education on utilizing used plastic bottles as hydroponic planting media at TK Khadijah 1 Nganjuk. The methods included interactive lectures, demonstrations, hands-on practice, and participatory observation-based evaluation. The students were guided to create simple hydroponic planting media using the wick system and hydrogel, utilizing discarded plastic bottles found around the school environment. The results showed an increase in students’ awareness of environmental care, a better understanding of waste recycling, and the creation of environmentally friendly planting media as a solution for plastic waste utilization. This activity proved effective as a character education medium and is replicable for environmental-based early childhood education.
Perancangan Website company profile sebagai Sarana Pemasaran Pada Rintisan TEFA Agribisnis PSDKU Sidoarjo Ahmad Haris Hasanuddin Slamet; Lukman Hakim; Sekar Ayu Wulandari; Irzaq Galuh Pranata; Dini Nafisatul Mutmainah
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk merancang website company profile untuk TEFA Agribisnis PSDKU Sidoarjo sebagai strategi pemasaran produk unggulan daerah berbasis olahan perikanan tambak. Website ini diharapkan dapat meningkatkan visibilitas dan aksesibilitas informasi produk, seperti udang dan bandeng, bagi calon pelanggan. Metode yang digunakan dalam perancangan website adalah metode waterfall, yang mencakup tahapan analisis kebutuhan, desain, pengembangan, pengujian, dan pemeliharaan. Website dirancang menggunakan HTML, CSS, dan Javascript untuk memberikan tampilan yang menarik dan mudah diakses. Hasil dari penelitian ini adalah sebuah website statis yang menyajikan informasi mengenai TEFA Agribisnis, produk yang ditawarkan, serta cara untuk melakukan pemesanan. Pengujian sistem menggunakan metode black box menunjukkan bahwa website berfungsi dengan baik sesuai dengan harapan. Diharapkan, dengan adanya website ini, pemasaran produk TEFA Agribisnis dapat lebih optimal.
EDUKASI PENGOLAHAN PANGAN FUNGSIONAL BERBASIS POTENSI LOKAL: PEMBUATAN YOGHURT MANGGA PODANG BAGI SISWA SMA Tiara Ayu Nugraha Putri; Dwi Putri Sunaryanti; Ika Puspitasari Dyah Rahmadhani; Purbowo; Irzaq Galuh Pranata
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2051

Abstract

The importance of nutrition education and literacy for teens requires an understanding of functional foods made from local ingredients. Conditions in the field show that the habit of choosing nutritious foods has not been well established, and understanding of foods that support digestive health and immunity is still low. This community service activity aims to increase students' knowledge about the concept of functional foods, probiotics, and the use of podang mangoes as a local ingredient in yoghurt production. The methods included interactive lectures, demonstrations, hands-on practice, and participatory observation-based evaluation. The results showed an increase in students' understanding of functional foods and awareness to choose healthier foods. Practice-based learning also made it easier for students to understand how to make economical and easy-to-process podang mango yoghurt. This activity has the potential to encourage entrepreneurial interest in the development of healthy foods and support food security through the optimization of local commodities
Perancangan Landing Page Sebagai Media Pemasaran Produk Pupuk Organik Cair Biofernic Slamet, Ahmad Haris Hasanuddin; Hakim, Lukman; Ayyubi, Waridad Umais Al; Pranata, Irzaq Galuh; Ubaidillah, Wildanu
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Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jrpi.v3i1.36218

Abstract

Excessive use of chemical fertilizers can reduce soil quality and cause negative environmental impacts. Biofernic is a liquid organic fertilizer made from banana peel and eggshell waste, which is rich in potassium and calcium and beneficial for environmentally friendly plant growth. As a new product, Biofernic requires an effective marketing strategy to be widely recognized, especially by farmers. This study aims to design a website landing page as a digital marketing medium for the Biofernic product. The development method includes needs analysis, system design, coding, testing, and maintenance stages. The landing page was developed using HTML, CSS, and JavaScript with an attractive interface and features such as product information, ordering, and social media integration. The results show that the landing page can serve as an effective tool to introduce the product and expand the market reach of Biofernic.
Mitigasi Risiko Volatilitas Harga Bawang Merah di Jawa Timur Irzaq Galuh Pranata; Dwi Putri Sunaryanti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1776

Abstract

Fluctuations in shallot prices have a significant impact on farmers and other stakeholders. In this context, farmers are often the biggest losers due to price instability, as they have no control over the timing of their product sales, which means they cannot take advantage of more favorable prices during price spikes. On the other hand, price fluctuations affect not only farmers' income but also their farming decisions. Understanding this phenomenon is crucial for policymakers and stakeholders in the agricultural sector to mitigate risks and improve food security, especially for shallot farmers. This study aims to analyze how much price fluctuations and price disparities of shallots occur in East Java and which areas should be the primary concern due to such high fluctuations. To investigate this, disparity analysis using convergence models and price fluctuation analysis using the coefficient of variation (CV) approach were used. This study found that shallot price fluctuations in East Java are highest in the Nganjuk Regency. Interestingly, Nganjuk Regency is the center of shallot production in East Java. In addition, it was also found that areas bordering Nganjuk Regency, such as Madiun Regency, Bojonegoro Regency, Ponorogo Regency, and Pacitan Regency, experienced relatively high price fluctuations. The value of disparity based on the coefficient in the regression model of shallot price comparison in Indonesia shows a value of β < 1. This means that the level of shallot price fluctuations in East Java tends to be high, as evidenced by the CV value in most areas, which is classified as high.
Analisis Niat Pembelian Konsumen terhadap Sayuran Organik di Indonesia (Integrasi Teori Perilaku Terencana dan Teori Nilai Konsumsi) Dwi Putri Sunaryanti; Irzaq Galuh Pranata; Akbar Maulana Akbar Maulana
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1780

Abstract

Organic vegetables are highly sought-after products due to their reputation for being free from harmful chemicals and not using pesticides or synthetic fertilizers in their cultivation process. Although organic vegetables are considered healthier and more environmentally friendly, the purchase rate by Indonesian consumers is still relatively low. One of the factors that influences the low level of purchase of a product or service by consumers in Indonesia is purchase intention. This study aimed to examine the purchase intention of Indonesian consumers using the theory of planned behavior and the theory of consumption value. The lack of integration between these two theories in analyzing the purchase intention of organic vegetables in previous studies presents a new opportunity to combine both theories for a more comprehensive understanding of the factors influencing the purchase intention of organic vegetables in Indonesia. Data collection was conducted from June to August 2023 using accidental sampling by distributing questionnaires via Google Form, which yielded 365 respondents, all supermarket visitors in the Jabodetabek area. The collected data were then analyzed using SPSS 26 with multiple linear regression analysis. The study's results indicated that attitudes toward organic vegetables, perceived behavioral control, functional value, and novelty value significantly influence the purchase intention of organic vegetables. Meanwhile, subjective norms, emotional value, social value, and conditional value were found to have no significant impact on the purchase intention of organic vegetables.
Ketahanan Pangan Rumah Tangga Petani (Studi Empiris pada Agroekosistem Lahan Kering di Kabupaten Situbondo) Irzaq Galuh Pranata; Mohammad Rondhi
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i4.2059

Abstract

Dryland areas face water scarcity for crop and livestock production, as well as soils that tend to be less fertile. In turn, this results in elevated levels of food insecurity. Local governments have instituted numerous programs to increase the income of dryland farmers' households, with the expectation that this will facilitate access to food. Nevertheless, the extent of these programs' impact, including their potential to enhance the food security of dryland farmers' households, has not been thoroughly investigated. Based on indicators of food availability, access, and utilization, this investigation aims to assess the food security of dryland farmer households. In this context, cultivators' income affects households' access to food. Sopet Village was deliberately selected as the research location because it is one of the villages with the largest dryland area in the Situbondo District. This study uses a quantitative approach with a total sample of 68 farmers selected randomly using the Slovin formula. The research instrument used is a structured interview. The research method for measuring food security includes an analysis of staple food availability, a composite index analysis, and an analysis of energy and protein sufficiency levels. According to the study's findings, dryland farmer households have limited access to staple foods such as rice. This condition is caused by the low food input from rice in dryland farmer households, namely production and purchases. Dryland farmer households have high levels of food access. The proximity to markets and the high income necessary to obtain food are both indicative of the high value of food availability. Food utilization in dryland farmer households is classified as moderate deficit. Factors contributing to low food consumption may include insufficient information about nutritious, balanced diets.
PELATIHAN PENGGUNAAN APLIKASI ABSENSI PBL BERBASIS MOBILE PADA MAHASISWA MANAJEMEN AGRIBISNIS KAMPUS 2 BONDOWOSO Ahmad Haris Hasanuddin Slamet; Irzaq Galuh Pranata; Amelia Dwi Nugrahaeni; Amalia Malik; Aulia Nadhirah; Waridad Umais Al Ayyubi; Mohammad Edwinsyah Yanuan Putra
Community Impact and Society Empowerment Journal Vol. 2 No. 1 (2026): May
Publisher : Indonesian Researchers Forum

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Project Based Learning (PBL) pada Program Studi Manajemen Agribisnis Kampus 2 Bondowoso memiliki tingkat mobilitas yang tinggi sehingga menimbulkan kendala dalam pencatatan kehadiran dan pelaporan aktivitas mahasiswa. Proses absensi yang masih dilakukan secara manual dinilai kurang efektif dan tidak mampu mendukung kebutuhan monitoring kegiatan secara real time. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan mahasiswa dalam menggunakan aplikasi absensi berbasis web mobile sebagai solusi pencatatan kehadiran dan aktivitas PBL. Metode yang digunakan yaitu pelatihan dan pendampingan yang terdiri dari tahap persiapan, pelaksanaan, pendampingan, dan evaluasi. Kegiatan ini dilakukan pada tanggal 8-10 April 2026 dengan total peserta sebanyak 27 mahasiswa. Pelatihan dilakukan melalui penyampaian materi, demonstrasi, serta praktik langsung oleh peserta. Evaluasi dilakukan melalui penyebaran kuesioner menggunakan Google Form. Instrumen evaluasi menggunakan skala Likert 1–5, dengan kategori penilaian mulai dari sangat tidak setuju hingga sangat setuju. Hasil kegiatan menunjukkan bahwa sebagian besar peserta mampu menggunakan aplikasi secara mandiri dengan tingkat pemahaman skor 5 lebih dari 50%, meskipun masih terdapat beberapa kendala teknis yang dapat diatasi melalui pendampingan lanjutan. Selain itu, penggunaan aplikasi ini memberikan kemudahan dalam proses pencatatan kehadiran dan pemantauan aktivitas mahasiswa secara lebih terstruktur dan efisien. Dengan demikian, implementasi aplikasi absensi berbasis web mobile dapat mendukung efektivitas kegiatan PBL serta meningkatkan kualitas pengelolaan data kehadiran mahasiswa.
Co-Authors Ahmad Haris Hasanuddin Slamet Akbar Maulana Akbar Maulana Al Ayyubi, Waridad Umais Amalia Malik Amelia Dwi Nugrahaeni Aulia Nadhirah Dini Nafisatul Mutmainah Dwi Putri Sunaryanti Dwi Putri Sunaryanti Lukman Hakim Lukman Hakim Mohammad Edwinsyah Yanuan Putra Mohammad Rondhi Purbowo Purbowo, Purbowo Putri, Tiara Ayu Nugraha Rahmadhani, Ika Puspitasari Dyah Sekar Ayu Wulandari Sunaryanti, Dwi Putri Ubaidillah, Wildanu