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All Journal JURNAL MANAJEMEN MOTIVASI International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomi, Akuntansi dan Perpajakan
Yomeini Margareth
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer Murbanto Sinaga; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Sri Winda Hardiyanti Damanik; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.725

Abstract

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.
ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra) Ana Yanovi; Yomeini Margareth
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2376

Abstract

This study aims to analyze the influence of trust and brand image on consumer satisfaction in purchasing products through the Tokopedia application, and to evaluate its impact on customer loyalty. Along with the rapid development of e-commerce in Indonesia, trust in online buying and selling platforms has become an important factor influencing consumer decisions. On the other hand, a strong brand image also contributes to forming positive perceptions regarding product and service quality. In this study, data were collected using questionnaires distributed to Tokopedia customers in Lubuklinggau, South Sumatra, with a representative sample. The analysis method used was multiple linear regression to test the relationship between variables. The results showed that both trust and brand image have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction has been shown to contribute significantly to customer loyalty, indicating that satisfied consumers tend to make repeat purchases at Tokopedia. This research provides important contributions to marketing practices and strategy development to improve brand trust and image, which can ultimately support increased customer satisfaction and loyalty in this digital era. Therefore, Tokopedia marketing managers need to consider the results of this study in formulating effective policies and strategies to attract and retain customers.
THE EFFECT OF PRIOR EXPERIENCE AND TRUST ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY ON CUSTOMERS OF PT. PEGADAIAN BRANCH OF TEBING TINGGI CITY) Yomeini Margareth; Suci Etri Jayanti; Rumiris Siahaan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.879

Abstract

This study aims to find out how the influence of Prior Experience and Trust on Customer Loyalty with Satisfaction as an Intervening Variable (Case Study on Customers of PT. Pawnshop, Tebing Tinggi City Branch). The population in this study are all customers of PT. Tebing Tinggi Branch Pawnshop. In determining the sample used the slovin formula with purposive sampling technique, samples taken were 91 respondents. The analytical tool in this study used data processing using IBM SPSS 25.00 for windows. The results of testing the hypothesis using the t test (partial) and to test the intervening variables the researcher uses the path analysis method (path analysis). From this test it can be concluded that based on the results of the analysis of hypothesis 1 it can be seen that tcount (3.584) >
The Influence of Transformational Leadership and Perceived Organizational Support on Employee Engagement: The Mediating Role of Job Satisfaction Among Employees of Bpjamsostek Regional Office of Southern Sumatra Ahmad Farhan; Wita Farla; Yomeini Margareth
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9327

Abstract

This study examines the effects of transformational leadership and perceived organizational support on employee engagement, with job satisfaction as a mediator, among employees of BPJamsostek's Southern Sumatra Regional Office. Using quantitative explanatory design, data collected from 243 non-structural employees through a census were analyzed using PLS-SEM. Results show that transformational leadership, perceived organizational support, and job satisfaction positively and significantly affect employee engagement. Transformational leadership and perceived organizational support significantly improve job satisfaction, which partially mediates both relationships. These findings support Social Exchange Theory and identify supportive leadership, organizational support, and job satisfaction as key drivers of employee engagement. Keywords: Transformational Leadership; Perceived Organizational Support; Job Satisfaction; Employee Engagement; Social Exchange Theory
Pengaruh Pelatihan dan Kompetensi terhadap Kinerja Karyawan: Peran Mediasi Motivasi Kerja pada Pengguna SAP Plant Maintenance Muhammad Ikhsan; Afriyadi Cahyadi; Yomeini Margareth
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9328

Abstract

Employee performance in ERP-based organizations depends on employees' competencies and motivation. This study examines the effects of training and competence on employee performance through work motivation among SAP Plant Maintenance users at PT Pupuk Sriwidjaja Palembang. Using a quantitative explanatory design, data from 372 respondents were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that competence and work motivation significantly improve employee performance, whereas training affects performance indirectly through work motivation. These findings imply that organizations should strengthen competency development and foster work motivation to maximize the effectiveness of training and improve workforce performance.
Co-Authors Afriyadi Cahyadi, Afriyadi Ahmad Farhan Ana Yanovi Ayu Dwi Hasty Daniel Collyn Farla, Wita Muhammad Ikhsan Murbanto Sinaga Rahellia Panjaitan Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rumiris Siahaan Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti. S