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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomi, Akuntansi dan Perpajakan International Journal of Economics, Accounting, and Management
Yomeini Margareth
Unknown Affiliation
Economics, Econometrics & Finance

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THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer Murbanto Sinaga; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Sri Winda Hardiyanti Damanik; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.725

Abstract

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.
The Effect of Workload, Compensation, And Work Stress on Turnover Intention In Domestic Worker Placement Agencies (Case Study at PT Bakti Perdana Balayudha) Faisal Muslighin; Yos Karimudin; Afriyadi Cahyadi; Yomeini Margareth; Zunaidah
International Journal of Economics Accounting and Management Vol. 2 No. 2 (2025): IJEAM - July 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i2.1447

Abstract

This study aims to analyze the influence of workload, compensation, and work stress on turnover intention among domestic workers at PT Bakti Perdana Balayudha. The research employs a quantitative explanatory approach. Data were collected through a survey of 150 domestic workers placed in client households. The data were analyzed using multiple linear regression. A Likert-scale questionnaire was used for data collection and analyzed with SPSS. The results show that workload has a positive and significant effect on turnover intention. Compensation has a negative and significant effect on turnover intention. Work stress also shows a positive and significant effect on turnover intention. This study contributes to PT Bakti Perdana Balayudha by highlighting how workload, compensation, and stress influence turnover intention among domestic workers in the informal sector. It also emphasizes the importance of supportive compensation schemes and stress management strategies within domestic worker placement agencies
Co-Authors Afriyadi Cahyadi, Afriyadi Ayu Dwi Hasty Daniel Collyn Faisal Muslighin Murbanto Sinaga Rahellia Panjaitan Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Sri Winda Hardiyanti Damanik Suci Etri Jayanti. S Yos Karimudin Zunaidah