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All Journal Media Riset Bisnis Ekonomi Sains dan Terapan
Farizi, Ghibran Al
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Computer Science & IT Economics, Econometrics & Finance Education Other

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ANALISIS DAMPAK HALAL TERHADAP EKSPOR PRODUK MAKANAN DAN MINUMAN INDONESIA: PELUANG DAN TANTANGAN Hafidz, Abdullah Al; Muharam Widiatmoko, Muhammad Rifman; Farizi, Ghibran Al
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 3 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i3.205

Abstract

This research analyzes the impact of halal policies on exports of Indonesian food and beverage products, with a focus on the opportunities and challenges faced. Indonesia, as the country with the largest Muslim population in the world, has great potential to become a major exporter of halal products on the global market. However, Indonesia's halal export contribution still lags behind other countries, such as Malaysia and Brazil. The main factors supporting halal exports include halal certification policies through Law no. 33 of 2014 as well as the increasing trend of consumption of halal products globally. However, there are several significant challenges, such as the low understanding of MSMEs about halal certification, limited logistics infrastructure, and intense competition from other countries. To overcome this challenge, the research recommends strategies in the form of halal certification training for MSMEs, optimizing digital platforms and e-commerce, as well as active promotion through international exhibitions. With this approach, Indonesia is expected to expand its halal market share, increase global competitiveness, and encourage economic growth through the national halal industrial sector.Keywords : Halal exports, halal policy, halal certification, MSMEs, global competitiveness, halal economy
PERAN INOVASI, PEMASARAN DIGITAL, MODAL DALAM MENINGKATKAN PENJUALAN UMKM BERBASIS SYARIAH DI JAKARTA Farizi, Ghibran Al; Hartutik, Hartutik
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 1 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan (In Press)
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i1.796

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy as drivers of economic growth, labor absorbers, and instruments for poverty reduction. The significant contribution of MSMEs to Gross Domestic Product (GDP) and employment makes this sector the backbone of the national economy, including in maintaining economic stability during times of crisis. In the context of Islamic MSMEs, improved business performance is strongly influenced by the ability to innovate, mastery of digital marketing, and access to business capital in accordance with Sharia principles. Innovation based on Islamic values, whether in products, processes, or business models, can increase competitiveness and attract Muslim consumers. Furthermore, digital marketing is a crucial tool for expanding market reach and building customer loyalty, although digital skills remain limited among Islamic MSMEs. On the other hand, limited access to Islamic financing and low financial literacy are key challenges to business development. Therefore, increasing innovation, strengthening digital capacity, and optimizing Islamic financing are key factors in driving the growth and sustainability of Islamic MSMEs.Keywords: The Role of Innovation, Digital Marketing, Capital and Increasing MSME Sales
Co-Authors Hafidz, Abdullah Al Hartutik (Hartutik) Muharam Widiatmoko, Muhammad Rifman