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All Journal Managing: Jurnal Bisnis dan Manajemen Interkoneksi: Journal of Computer Science and Digital Business
Jennatul Ma’wa
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance

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Analysis of E-Commerce Usage for Micro, Small, and Medium Enterprises (MSMEs) Jennatul Ma’wa; Hafidz Ubaidillah; Abu Lukman; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.38

Abstract

The development of information technology has brought significant changes across various sectors, including Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. One of the key innovations driving this transformation is e-commerce, which enables MSMEs to expand their market reach and improve operational efficiency. This article aims to explore the impact of e-commerce adoption on MSMEs in Indonesia through a qualitative approach based on the latest literature review. The analysis results indicate that the use of e-commerce provides various benefits, such as increased market access, reduced operational costs, and higher revenue for MSMEs. However, there are several challenges that still persist, including low digital literacy, limited infrastructure, and data security issues. Therefore, synergy between the government, industry players, and educational institutions is required to enhance the digital capabilities of MSMEs, ensuring that the potential of e-commerce can be optimally utilized.
The Role of Market Analysis in Improving Consumer Satisfaction in the E-Commerce and Technology Sector from an Islamic Perspective Jennatul Ma’wa; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.49

Abstract

In today's digital era, the e-commerce and technology sectors are developing rapidly. One of the keys to success in this industry is maintaining consumer satisfaction. Therefore, market analysis becomes a crucial tool for understanding consumer needs and desires. This research aims to examine how market analysis can contribute to enhancing consumer satisfaction in the e-commerce and technology sectors. Using a qualitative approach and secondary data analysis, this article concludes that market analysis can provide deep insights into consumer behavior, market trends, and their preferences, which can ultimately be used to formulate more effective strategies to improve consumer satisfaction.
Co-Authors abdur rohman Abu Lukman Anisah Choirunnisa Hafidz Ubaidillah Mashudi Muhammad Alkirom Wildan