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All Journal Managing: Jurnal Bisnis dan Manajemen Interkoneksi: Journal of Computer Science and Digital Business
Jennatul Ma’wa
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Computer Science & IT Economics, Econometrics & Finance

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Journal : Interkoneksi: Journal of Computer Science and Digital Business

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The Role of Market Analysis in Improving Consumer Satisfaction in the E-Commerce and Technology Sector from an Islamic Perspective Jennatul Ma’wa; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.49

Abstract

In today's digital era, the e-commerce and technology sectors are developing rapidly. One of the keys to success in this industry is maintaining consumer satisfaction. Therefore, market analysis becomes a crucial tool for understanding consumer needs and desires. This research aims to examine how market analysis can contribute to enhancing consumer satisfaction in the e-commerce and technology sectors. Using a qualitative approach and secondary data analysis, this article concludes that market analysis can provide deep insights into consumer behavior, market trends, and their preferences, which can ultimately be used to formulate more effective strategies to improve consumer satisfaction.
Co-Authors abdur rohman Abu Lukman Anisah Choirunnisa Hafidz Ubaidillah Mashudi Muhammad Alkirom Wildan