Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal PERSPEKTIF
Lubis, Ahmad Muthma Indra
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the Effectiveness of Campaign Props in Increasing Voter Participation in Medan City in the 2024 Election Lubis, Ahmad Muthma Indra; Ginting, Bengkel; Achmad, Nurman
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.12416

Abstract

This study analyzes the effectiveness of Campaign Props (APK) in increasing public participation in the 2024 Election in Medan City, using descriptive and causal quantitative methods, such as surveys, interviews, and secondary data analysis. The results show that APK positively and significantly affects community participation, especially in young groups, men, and highly educated voters. Positive perceptions of APKs increased participation by 59.1%, although the effectiveness of APKs also depends on the design elements and transparency of the message. The research emphasizes the importance of inclusive, educational, and relevant political communication strategies to build a positive attitude toward the Election. It was found that the community's Attitude affects participation more than the number and quality of APKs alone. Therefore, it is necessary to manage APKs with a persuasive approach to strengthen public trust and the legitimacy of the democratic process.
Co-Authors Ginting, Bengkel Nurman Achmad