Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)
Prastuti, Salsabila Ika
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS TANJUNGPURA Prastuti, Salsabila Ika; Matsum, Junaidi H; Witarsa, Witarsa
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 12, No 2 (2023): Februari 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v12i2.63369

Abstract

This study sought to determine the impact of the promotion mix on ordinary Economics Education students A at the Faculty of Teacher Training and Education, University of Tanjungpura's Shopee purchase decisions. Descriptive research methodology along with a correlation study was used. In this study, a sample of 126 active regular economic education students served as the data source. Purposive sampling was used in the sample process, and questionnaires that had undergone validity and reliability testing provided the data. Simple regression analysis, the t test, and the coefficient of determination are the data analysis methods used (R2). The study's findings show that: 1) The Teaching and Education Faculty at Tanjungpura University's ordinary economic education students A have an 83.90% extremely high rating for their opinion of the Shopee promotion mix. 2) The Shopee purchasing decision for ordinary economic education students at Tanjungpura University's Faculty of Teacher Training and Education is in the very high category, at 83.70%. 3) The marketing mix affects normal economic education students A at Tanjungpura University's Teaching and Education Faculty's Shopee purchase decisions by 79.2% with a tcount of 21.725 and a significance of 0.000.
Co-Authors Junaidi H Matsum Witarsa Witarsa, Witarsa