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All Journal PAUD Lectura: Jurnal Pendidikan Anak Usia Dini Jurnal manajemen informasi kesehatan Jurnal Akuntansi Keuangan Dan Perpajakan As-Syirkah: Islamic Economic & Financial Journal
Nurhazizah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : As-Syirkah: Islamic Economic

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Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi; Nurhazizah; Syanda, Syahla; Nasution, Riska Arianti
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/113a0e41

Abstract

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.
Co-Authors Annisa Rizki Ramadani Siregar Ingra Sovita Julisa, Regia Nasution, Riska Arianti Raspiyahni Saridewi Serli Marlina Suhairi Syahrida Suryani Hasibuan Syanda, Syahla