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Persepsi Kepuasan Konsumen terhadap Produk Kopi di UD. Tyyana Coffee Siagian, Yudinar Ratnasari; Sutan Pulungan; Novita Aswan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4656

Abstract

This research aims to analyze consumer satisfaction perceptions towards UD. Tyyana Coffee in Aek Sabaon Village, Tapanuli Selatan, conducted in May 2024 using accidental sampling and quantitative data analysis. Consumer satisfaction is measured based on loyalty, location, service, and coffee taste. The results show that customer loyalty falls into the "Satisfied" category with an average score of 3.60. The indicator of purchase frequency received the highest score (3.78), while repeat purchase frequency had the lowest (3.43), indicating opportunities for increasing loyalty. Regarding location, comfort received the highest score (4.53), but strategic location scored the lowest (4.04). Service was rated with an average score of 4.28, with friendliness as the highest aspect (4.30). Coffee taste showed the richness of coffee as the highest indicator (4.35), while flavor received the lowest score (4.05). Overall, consumers are satisfied with various aspects offered by UD. Tyyana Coffee, from a comfortable location and friendly service to its unique coffee taste.
Agriculture Development Strategy Shallots (Allium Ascalonicum L) in Kota Padangsidimpuan Amran Jambak, Ali; Sutan Pulungan; Erwin Syah Lubis; Rasmita Adelina; Juli Yusran
International Journal of Natural Science Studies and Development (IJOSS) Vol. 2 No. 2 (2025): IJOSS
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijoss.v2i2.33

Abstract

This Research aims to develop a strategy for the development of shallots in Padangsidimpuan. The research used SWOT analysis. It is SWOT matrix which is produce four strategy alternatives. Thsi Swot analysis can describe how is the opportunitis and external threats which is faced by the company. It also describes its strengths and the weaknesses. The result shows that the strategy to increase onion production in the study area is an aggressive strategy and SO strategy (Strengths – Oppurtunities) by using the strength and taking the existence of opportunities with some activities as follows: (1) increasing the stimulus to develop the onion for the farmer and the groupof farmer in Padangsidimpuan. (2) increasing the quality of the farmer by conducting the development of shallots, such as giving training and technical guidance. (3) improving mentoring nad supervision of farmers through formal activities. (4) formulate the system of goverment policies or regulations that are able to create a condusive atmosphere and business climate in the cultivation and trading shallots
Identification of Morphological Characteristics of Sidimpuan Snake Fruit (Salacca sumatrana Becc.) Edih Nasution, Halida; Rasmita Adelina; Sutan Pulungan; Yusriani Nasution; Nuzul Hijri Darlan
International Journal of Natural Science Studies and Development (IJOSS) Vol. 2 No. 2 (2025): IJOSS
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijoss.v2i2.32

Abstract

Sidimpuan snake fruit (Salacca sumatrana Becc.) plants have several varieties, one of which has a distinctive feature in the taste and colour of the fruit flesh. The results of the study from the three locations in Padangsidimpuan City obtained the morphological characteristics of sweet snake fruit (less) having a round oval to long triangular shape with brown to yellowish-brown fruit skin colour. The results of the dendrogram of the sidimpuan snake fruit (Salacca sumatrana Becc) kinship relationship based on the morphological characters of five types of salak, namely sweet snake fruit(less), sweet snake fruit (moderate), sweet snake fruit, white snake fruit, and red snake fruit, obtained 3 clusters from each location. Lubuk Raya Village, the Sidimpuan snake fruit kinship relationship based on five types of snake fruit, has a similarity level of 84 %. Batu Layan Village, the Sidimpuan snake fruit kinship relationship based on five types of snake fruit, has a similarity level of 92 %, and Palopat Maria Village, the Sidimpuan snake fruit kinship relationship based on five types of snake fruit, has a similarity level of 96 %. The results of the identification of morphological characters of snake fruit from three research locations based on the morphological characters of five types of snake fruit show genetic similarities, namely in the shape of the stem, leaf shape, upper leaf colour, lower leaf colour, leaf sheath colour, thorn colour, flower colour, fruit shape, and fruit skin colour