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All Journal Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agriecobis : Journal of Agricultural Socioeconomics and Business
Agustina Shinta
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Environmental Science Social Sciences

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The Effect of Brand Image, Positive Emotions, and Consumer Crowd on Consumer Satisfaction of NPK Liquid-Fertilizer Products: An Empirical Analysis Silvina Agustina; Silvana Maulidah; Agustina Shinta
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1132-1141

Abstract

Consumer satisfaction management regarding NPK liquid-fertilizer in Bojonegoro, the main fruit farming center in East Java, is crucial. This study explores brand image and organic fertilizer usage. Challenges like crowded fertilizer stores can influence consumers' positive feelings, impacting their satisfaction. The research aims to examine the correlation between brand image, positive feelings, and in-store crowd with consumer satisfaction. A quantitative explanatory research method was employed with simple random sampling. Face-to-face interviews and meticulous data analysis were also conducted. The findings are expected to offer new insights for farmers and retailers of NPK liquid-fertilizer in Bojonegoro to enhance consumer shopping experiences and ensure optimal satisfaction levels. The study's results test the relationship between brand image, positive feelings, in-store crowd, and consumer satisfaction with NPK liquid-fertilizer products in Bojonegoro. While the influence of brand image on positive feelings and consumer satisfaction is inconclusive, positive feelings and in-store crowd significantly impact consumer satisfaction. The importance of managing positive emotions and providing smooth shopping experiences to enhance consumer satisfaction is emphasized. Keywords: Brand image, Consumer satisfaction, Emotional management. NPK liquid-fertilizer, Positive feelings.
Analysis on Farmers' Decision-Making Processes Regarding Sustainable Agricultural Practices: A Case Study in Kademangan, Pagelaran, Malang, Indonesia Bias Tri Banadi; Abdul Wahib Muhaimin; Agustina Shinta
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31689

Abstract

Pagelaran, located in Malang, is among the seven key rice-producing regions, encompassing an agricultural expanse of 2,592 hectares. Despite this, a notable scarcity persists in the adoption of sustainable agricultural practices among local farmers, such as the utilization of organic fertilizers and integrated pest and disease management within their agricultural enterprises. The investigation centered on Kademangan, Pagelaran, Malang, Indonesia. Employing a purposive sampling approach, the study engaged 66 respondents. Data synthesis encompassed primary and secondary sources. Methodologies encompassed descriptive analysis, Structural Equation Model (SEM), and Analytical Hierarchy Process (AHP). Outcomes underscored the significant impact of innovation characteristics on farmers' attitudes, intentions, and decisions. Additionally, attitudes and moral norms emerged as influential determinants of farmers' intentions and decisions. Perceived behavioral control and intentions were pivotal in shaping farmers' decisions. Notably, strategies aimed at enhancing farmer capacity pertaining to sustainable agriculture emerged as paramount in augmenting its implementation, as per the study's findings.
Co-Authors Abdul Wahib Muhaimin Bias Tri Banadi Silvana Maulidah Silvina Agustina