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All Journal Journal of Education Technology Information Social Sciences and Health
Erlina Manurung
Universitas Riau
Computer Science & IT Education Neuroscience Nursing Public Health

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The Influence of Flash Sale on Impulsive Buying Behavior Through the Shopee E-Commerce Application in PIPS FKIP University of Riau Students Erlina Manurung; Sri Kartikowati; Hendripides Hendripides
Journal of Education Technology Information Social Sciences and Health Vol 3, No 1 (2024): March 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v3i1.1098

Abstract

The purpose of this study is to analyze the effect of flash sales on impulse buying behavior through the Shopee e-commerce application with the target of 126 students majoring in PIPS FKIP Universitas Riau class of 2021 as a research sample determined based on purposive sampling techniques. By using quantitative descriptive methods. The data were collected using a questionnaire instrument and analyzed with the T test. The results obtained were 0.000 α 0.05, so it can be concluded that there is a positive and partially significant influence between partial flash sales on impulse buying behavior in students majoring in PIPS FKIP Riau University.
Co-Authors Hendripides Hendripides Sri Kartikowati