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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Sastianing Maharani, Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PELATIHAN DIGITALISASI PEMASARAN DAN PENCATATAN KEUANGAN SEDERHANA PADA UMKM MIE AYAM DI DUSUN BANDUT KIDUL Sastianing Maharani, Tiara; Pabulo, Azfa Mutiara Ahmad
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i4.1535

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memegang peranan penting dalam perekonomian Indonesia, namun banyak pelaku UMKM yang masih menghadapi tantangan dalam hal pemasaran produk dan pencatatan keuangan. Tujuan dari pengabdian ini adalah untuk memberikan pelatihan dan pendampingan terkait digitalisasi pemasaran dan pencatatan keuangan sederhana pada UMKM Mie Ayam “Mbah Wongso” di Dusun Bandut Kidul, Argorejo, Sedayu, Bantul. Metode yang digunakan terdiri dari empat tahapan: survey, sosialisasi, pelatihan & pendampingan, dan evaluasi. Hasil pengabdian menunjukkan bahwa pelaku UMKM telah mampu memanfaatkan Instagram sebagai platform digital untuk memasarkan produk mereka dan melakukan pencatatan keuangan sederhana dengan baik. Penerapan pemasaran digital dan pencatatan keuangan ini diharapkan dapat meningkatkan efisiensi operasional dan keberlanjutan usaha UMKM.
PENGARUH PERSEPSI KEADILAN PAJAK, KEWAJIBAN MORAL, DAN KEPERCAYAAN KEPADA PEMERINTAH TERHADAP KEPATUHAN WAJIB PAJAK UMKM Sastianing Maharani, Tiara; Airawaty, Diana
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19112

Abstract

This study aims to determine the influence and analysis of perceptions of tax fairness, moral obligation, and trust in the government on MSME taxpayer compliance. This study uses quantitative research. The population in this study is all MSME actors who have a Taxpayer Identification Number (NPWP) in Sedayu sub-district in 2024. The analysis technique uses SPSS. The results of the study are obtained t-values ​​for perceptions of tax fairness of 3.628 > 2.001 and a significance value of 0.001 < 0.05. It can be concluded that perceptions of tax fairness have a positive effect on MSME taxpayer compliance. Therefore, the first hypothesis (H1) is accepted. Based on the results of the hypothesis test, the t-value for moral obligation is 1.850 < 2.001 and a significance value of 0.069 > 0.05. It can be concluded that moral obligation does not affect MSME taxpayer compliance. Therefore, the second hypothesis (H2) is rejected. And, based on the results of the hypothesis test, the calculated t-value for moral obligation was -1.141 < 2.001 and a significance value of 0.259 > 0.05. It can be concluded that trust in the government has no effect on MSME taxpayer compliance. Therefore, the third hypothesis (H3) is rejected.
Co-Authors Airawaty, Diana Azfa Mutiara Ahmad Pabulo, Azfa Mutiara Ahmad