Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam PERSPEKTIF: Journal of Social and Library Science
simarmata, eprimanta
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MARKETING STRATEGY OF TRADITIONAL MARKET TRADERS TOWARDS MODERN MARKETS IN MMTC Br Purba, Marissa Avina; simarmata, eprimanta; manurung, ahmad ismail; akbar, dony
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.402

Abstract

In Indonesia, markets can be categorized into two primary types: modern markets and traditional markets. Contemporary markets encompass expansive shopping centers, minimarkets, supermarkets, and malls, whereas traditional markets consist of local markets, street vendors, and micro enterprises. While both types of markets play a significant role in the economy, modern markets evolve at a quicker pace than traditional markets. The proximity of modern markets to traditional markets and small retail businesses generates a notable economic influence on the surrounding environment. Changes in consumer behavior patterns represent a significant impact. Consumers in contemporary markets are increasingly transitioning their shopping preferences from traditional venues to modern establishments, which provide enhanced convenience and a broader range of products. Qualitative research employs data collection methods that are often unstructured and adaptable, including in-depth interviews, participant observation, and focus group discussions. The approach employed by conventional traders in the mmtc market to promote their products involves direct promotions and effective communication, which positively influences traders and facilitates various aspects for consumers. Traders who maintain a welcoming demeanor tend to attract a larger customer base, as their quality service encourages consumers to purchase their products.
The Role of food downstreaming in community welfare: Strawberry pancake in Berastagi from a Mashlahah perspective Simarmata, Eprimanta; Atika, Atika; Syahbudi, Muhammad
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i2.1695

Abstract

This research examines food downstreaming in Tanah Karo, with a focus on the production and development of strawberry pancakes in Berastagi, Indonesia, through a mashlahah (benefit) review. This study employs a qualitative approach, gathering primary data through observations and interviews with strawberry pancake businesses, as well as secondary data from a literature review. This study identifies the forms, challenges, and opportunities of food downstreaming in Tanah Karo, highlighting the potential of local commodities such as strawberries to increase economic value and community welfare. A mashlahah perspective was employed to assess the economic, social, and environmental benefits of strawberry pancake production, including job creation, income generation, waste reduction, and support for sustainable agriculture. The study concludes that food downstreaming, exemplified by the strawberry pancake industry, plays a strategic role in increasing the value of agricultural products and driving regional economic growth in Tanah Karo, and emphasizes the need for government support to overcome existing barriers and maximize its potential benefits. Public interest statements This research highlights the importance of food downstreaming in Tanah Karo, particularly in the processing of strawberries into pancakes. This approach enhances the value of agricultural products, boosts local economic growth, and improves community welfare.
Co-Authors akbar, dony Atika Atika Br Purba, Marissa Avina manurung, ahmad ismail muhammad Syahbudi, muhammad