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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Tourism Sustainability
Kurniasari, Ni Made Dyah Ryana
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Call Of Nature: Exploring The Impact Of Environmental Sustainability Orientation On Environmental Performance Through Environmental Innovation In Canggu Tourism Village Kurniasari, Ni Made Dyah Ryana; Putri, Jellycha Mutiara Kurnia; Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.123

Abstract

Canggu Tourism Village, a rapidly growing tourism destination, faces significant challenges in maintaining a balance between economic growth and environmental conservation. In this context, adopting an environmental sustainability orientation becomes critical to ensuring that economic activities do not negatively affect the environment. This study investigates the impact of environmental sustainability orientation on environmental performance in Canggu Tourism Village, with a focus on the mediating role of environmental innovation and the moderating effect of environmental hostility. A quantitative approach was employed, collecting data from 122 tourism actors through a structured questionnaire using a judgment sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, examining both the outer and inner models. The findings reveal that environmental sustainability orientation significantly enhances environmental performance, both directly and indirectly, through environmental innovation. However, environmental hostility does not moderate the relationship between environmental sustainability orientation and environmental performance. These results underscore the importance of fostering environmental innovation as a pathway to sustainable tourism development, even in the face of external environmental challenges.
Women on the Move: How Socio-Economic Background Through Lifestyle Shapes Travel Behavior to Bali Kurniasari, Ni Made Dyah Ryana; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.12

Abstract

Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating the moderating roles of social media use and collectivism. Using a modified version of the Theory of Planned Behavior (TPB), this study adopts a quantitative approach. Data were collected from 365 female respondents through a judgmental sampling technique and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that socio-economic status significantly impacts travel behavior, with lifestyle mediating. Additionally, collectivism moderates the relationship between socio-economic status and travel behavior. This study contributes to tourism research by enhancing the TPB framework and addressing gender-specific travel behaviors. The novelty lies in its focus on the interplay between socio-economic, cultural, and technological factors. It provides valuable insights for gender-responsive tourism strategies and inclusive, social media-driven marketing approaches in Bali.
Co-Authors AA Sudharmawan, AA Putri, Jellycha Mutiara Kurnia Putu Gde Arie Yudhistira