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All Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Okta Fajar Nuraini
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Identitas Merek Wisata Religi: Strategi Membranding Pesarean Gunung Kawi Cecilia, Putri Engellina; Moh Abdul Azis; Okta Fajar Nuraini
Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM Kepri) Vol. 4 No. 1 (2024): Volume 4 Nomor 1, 2024
Publisher : STAIN SULTAN ABDURRAHMAN KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/jppmkepri.v4i1.1308

Abstract

Pesarean Gunung Kawi merupakan salah satu wisata religi yang ada di Desa Wonosari, Kecamatan Wonosari, Kabupaten Malang.  Objek wisata ini dikelola oleh Yayasan Ngestigondho. Tidak seperti pesarean pada umumnya, Pesarean Gunung Kawi menawarkan pesona nilai-nilai sejarah dan budaya, toleransi beragama serta keindahan alam. Namun pasca pandemi Covid-19 jumlah kunjungan ke Pesarean Gunung Kawi menurun drastis. Apalagi beredar mitos-mitos yang mengelilingi Pesarean, terutama narasi tentang pesugihan membuat wisatawan Pesarean semakin menurun. Maka dari itu, perlu adanya upaya untuk membantu Yayasan Ngestigondho dalam memasarkan Pesarean Gunung Kawi. Pengabdian ini bertujuan untuk membuat strategi promosi pariwisata yang terintegrasi, menggunakan media sosial untuk meningkatkan kesadaran dan popularitas Pesarean Gunung Kawi, dengan fokus pada pembangunan ekonomi lokal dan pelestarian budaya. Metode yang digunakan dalam pengabdian ini adalah metode ABCD. Adapun hasil yang didapatkan ialah bertambahnya litelatur terkait Pesarean Gunung Kawi serta lebih luasnya jangkauan pemasaran yang dilakukan.
Pengaruh Attitude, Subjective Norms, Perceived behavior control dan Moral Norms Terhadap Purchase Intention Pakaian Thrift: Studi pada Generasi Z di Kota Malang Okta Fajar Nuraini; Nur Laili Fikriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.6234

Abstract

This study aims to analyze the influence of attitude, subjective norms, perceived behavior control, and moral norms on the purchase intention of thrift clothing for Generation Z in Malang City. This study uses a modified Theory of Planned Behavior (TPB) framework by adding moral norms variables. Data were collected through questionnaires distributed to 180 respondents using purposive sampling technique. The results of data analysis using the SmartPLS version 4.0 method show that subjective norms, perceived behavior control, and moral norms have a significant influence on purchase intention. In contrast, attitude does not show a significant effect. This finding suggests that social and moral norms play an important role in influencing purchase decisions, while the emotional, social, epistemic, and environmental value indicators of attitude are not strong enough to drive purchase intention. This study makes a theoretical contribution by reinforcing the relevance of the TPB in the context of thrift clothing purchases, as well as practical implications in the form of marketing strategies that focus on consumer education and strengthening social norms. Further research is recommended to explore the influence of social media and other factors relevant to Generation Z.
Co-Authors Cecilia, Putri Engellina Moh Abdul Azis Nur Laili Fikriah