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All Journal ELS Journal on Interdisciplinary Studies in Humanities Communication
Dwi Agustini, Vilya
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Education & Community PaDi UMKM Program as a Digital Literacy Effort for MSME Players Puspita Cahyanto, Rizka; Dwi Agustini, Vilya; Qusnul Khotimah, Wininda; Kusuma Wardana, Agung
ELS Journal on Interdisciplinary Studies in Humanities Vol. 7 No. 4 (2024): DECEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v7i4.42302

Abstract

Digital literacy is a crucial issue for MSME players, lack of understanding in utilizing digital media hampers the ability to compete in the digital era. The focus of this research is to analyze the marketing communication strategy that PaDi UMKM has initiated in increasing digital literacy among MSME players. This research uses a qualitative approach with data collection techniques through in-depth interviews, literature studies and observation of marketing activities at PaDi Talks activities.  The results found that PaDi UMKM succeeded in increasing the digital literacy of MSME players. The Padi Talks activity directly contributes to improving the digital literacy of MSME players. The concept of digitalization elements from JISC directly contributes to the improvement of digital literacy of MSME players. This program creates an ecosystem among MSME players in the form of access to digital resources needed to optimize their marketing and business operations.
The Phenomenon of Online Gender-Based Violence Among Instagram Second Account Users Dwi Agustini, Vilya; Setiawati, Titin; Praptiningsih, Novi Andayani
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

The rapid growth of internet users in Indonesia not only has positive impacts but also increases the risk of of Online Gender-Based Violence (OGBV). Inadequate digital literacy increases the vulnerability of social media users to violence and privacy violations in the digital space. The study aims to explore the potential for KGBO and identify various forms of violence experienced by Second Account users on Instagram. A qualitative method with a phenomenological approach was employed to explore the subjective experiences of Second Account users who were victims of violence, through various Instagram features such as direct messages, comments, or the sharing of inappropriate content. The findings of this study reveal that the digital space is not entirely safe, control over self-image is vulnerable to manipulation, and the risk of violence is experienced across genders, by both women and men. The impact of KGBO manifests itself in the form of psychological disturbances in the real world, including chronic anxiety, depression, loss of a sense of security, and fear of self-expression. 
Co-Authors Kusuma Wardana, Agung Novi Andayani Praptiningsih Puspita Cahyanto, Rizka Qusnul Khotimah, Wininda Setiawati, Titin