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All Journal International Journal of Cultural and Art Studies (IJCAS) Lexeme : Journal of Linguistics and Applied Linguistics
Gultom, Amanda Fransisca
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Framing Theory on Cyber Politic Analysis: Candidate for Governor of North Sumatera on Instagram Naila, Aisya Naifa; Gultom, Amanda Fransisca; Septiani, Arina Putri; Ulfa, Maryam; Avrillia, Wina; Putri, Dian Marisha
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 1 (2025): JANUARY 2025
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v7i1.45768

Abstract

This study explores the utilization of Instagram as a social media platform in political campaigns during the Medan Governor Election, applying the principles of framing theory. The primary aim is to investigate how gubernatorial candidates construct and disseminate their political messages through visual and textual content to shape voter perceptions. Anchored in Erving Goffman’s (1974) framing theory, the study examines how candidates selectively emphasize and organize information to influence audience interpretation. By employing Instagram features such as posts, stories, and interactive elements, candidates seek to craft their public image, underscore key issues, and engage voters effectively. The findings indicate that Instagram functions as a pivotal tool for shaping public opinion and increasing candidates' visibility in the context of digital media-driven political campaigns. This research underscores the importance of strategic social media use in modern political communication, highlighting its potential to redefine voter engagement and public discourse
Collocations of effective and efficient in COCA: A corpus analysis Deliana; Gultom, Amanda Fransisca
International Journal of Culture and Art Studies Vol. 9 No. 2 (2025): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v9i2.22811

Abstract

This corpus-based study analyses two adjectives often perceived as synonymous, effective and efficient, by examining their collocations and formality levels in the Corpus of Contemporary American English (COCA). A qualitative content analysis was applied to 400 concordance lines, evenly divided between the two adjectives. The analysis involved selecting content, categorising data, developing coding rules, coding texts, and interpreting results. Collocational structures such as adjective + preposition, adjective + to-infinitive, adjective + that-clause, adverb + adjective, and adjective + noun were identified. The findings show that effective frequently collocates with nouns related to outcomes and appears predominantly in formal contexts, especially academic writing. In contrast, efficient commonly collocates with nouns related to processes and is used more flexibly across genres, including blogs and magazines. Grammatically, effective often combines with the prepositions in and at, while efficient shows greater variety and frequently occurs in to-infinitive and that-clause constructions. The study concludes that effective and efficient have distinct collocational patterns, grammatical behaviours, and degrees of formality, making them not fully interchangeable in all contexts.
Co-Authors Avrillia, Wina Deliana Naila, Aisya Naifa PUTRI, DIAN MARISHA Septiani, Arina Putri Ulfa, Maryam