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All Journal Coopetition : Jurnal Ilmiah Manajemen Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Rusdian, Budi
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Peran Inovasi Dalam Meningkatkan Daya Saing UMKM : Sinergi Orientasi Pasar Dan Adopsi Teknologi Digital LM, L Suparto; Zaenuddun Nur, Latief; Rusdian, Budi; Hakim, Abdul
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/vr3gz727

Abstract

MSMEs in Majalengka Regency face challenges such as limited capital, low adoption of digital technology, and insufficient marketing networks. However, they possess significant economic potential based on local wisdom. This study aims to analyze the influence of market orientation and digital technology adoption on MSME competitiveness through the mediating role of innovation. The research method employs a verificative (hypothesis-testing) approach using purposive sampling on 130 local wisdom-based MSMEs in Majalengka. Data analysis was conducted using Structural Equation Modeling (SEM-PLS). The results show that market orientation and technology adoption have a significant positive influence on both innovation and competitiveness directly. Innovation is proven to fully mediate the effect of market orientation and technology adoption on competitiveness. These findings imply the need for integrated strategies for MSME actors, such as: strengthening market orientation through continuous customer research, selective adoption of digital technology to enhance operational and marketing efficiency, and building an innovation culture based on market insights and technology utilization. The synergy of these three aspects is key to enhancing the sustainable competitiveness of MSMEs.
The level of Emotional Value and Customer Trust Assessment of State-Owned Enterprise Bank Customer of Kebayoran Baru South Jakarta Rusdian, Budi; Yunus, Riza Mahmud
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 2 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i2.4765

Abstract

Purpose: The rapid development of economy in Indonesia has given a positive influence to the services sectors including State-Owned Enterprise banking, everyone will need banks as their business partners. Customers’ trust is a great asset for banks. The long-term relationship of customer-banks depends on the presence of customers’ trust on the banks. The significance of this phenomenon in banking industry becomes more critical where banks have to know their individual customers as well as contextual factors that influence on customers’ emotional value and customers trust.Design/methodology: This study aims to measure the level of customers emotional value and customers’ trust. 400 customers from any state-owned enterprise bank in Kebayoran Baru - South Jakarta were selected to form the sampling frame.Findings: The results show that both emotional value and customer trust is at a good level. All products, services and product features are able to create the emotional value expected by customers. All employees, products and facilities provided by bank are able to create consumers trust in the bank.Practical implications: The empirical implication of this research is to determine the conditions and the level of emotional value and customer trust in state-owned enterprise bank.Originality/Value: All companies in the banking industry must increase their awareness of the importance of providing value related to the emotional side of customers and also the importance of maintaining customer trust. The contribution of this research focuses on efforts to attract customer through their emotional value and trust.Keywors: Emotional Value, Customer Trust, State-Owned Enterprise Bank.
Co-Authors Abdul Hakim L Suparto LM Yunus, Riza Mahmud Zaenuddun Nur, Latief