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All Journal Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Manajemen Kreatif dan Inovasi
Elany Tri Yuliyanti
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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EcoCleanzyme Wash, Inovasi Sabun Cuci Piring Berbasis Ecoenzyme dan Proses Pembuatannya Mirah Sandika; Elany Tri Yuliyanti; Shila Radasahila
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 1 (2025): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i1.578

Abstract

EcoCleanzyme Wash is an innovative dishwashing liquid based on ecoenzyme, a liquid derived from the fermentation of organic waste such as fruit peels, vegetable scraps, brown sugar, and water. This product offers an environmentally friendly solution for household needs while addressing the challenges of suboptimal organic waste management. The three- month ecoenzyme fermentation process produces a liquid rich in natural enzymes with antibacterial, antifungal, and insecticidal properties, capable of breaking down harmful organic compounds. EcoCleanzyme Wash provides a safer alternative compared to conventional dishwashing liquids, which often contain harmful chemicals that can pollute water and soil. This product not only effectively cleans utensils but also supports the concept of sustainability by utilizing household organic waste. Additionally, EcoCleanzyme Wash helps reduce environmental pollution, often caused by improperly managed household waste. In Indonesia, organic waste constitutes the largest portion of household waste, which, if left unmanaged, can contaminate water, soil, and air, leading to various health issues such as diarrhea and skin infections caused by pathogenic microorganisms. The use of ecoenzyme in EcoCleanzyme Wash represents a tangible step toward promoting the concepts of reuse and sustainable waste management, aligned with government regulations on waste handling. This product also contributes to reducing negative impacts on ecosystems and raising public awareness about the importance of managing organic waste. This research aims to provide a detailed guide on the production process of ecoenzyme-based dishwashing liquid, covering the utilization of organic raw materials, fermentation steps, and product formulation. It is expected that the findings of this research can serve as a reference for the development of other environmentally friendly products and encourage innovation in household waste management. EcoCleanzyme Wash is a progressive step in creating a product that not only fulfills household needs but also positively impacts the environment.
Pengembangan Branding Melalui Konten Instagram, Katalog Dan Stiker Label Untuk Meningkatkan Penjualan Produk UD ALINDRA Elany Tri Yuliyanti; Ute Chairuz M. Nasution
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2111

Abstract

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.
Co-Authors Mirah Sandika Shila Radasahila Ute Chairuz M. Nasution