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All Journal Majalah Ilmiah Warta Dharmawangsa
Purba, Audyta Ramadhani
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Biochemistry, Genetics & Molecular Biology Education

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PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (Studi Pada Mahasiswa S1 FISIP Universitas Sumatera Utara) Tito, Suardi Altaka Raka Zapata; Purba, Audyta Ramadhani; Munthe, Joyce Alicia; Nasution, Abdul Aziz; Sitanggang, Lidia Katarina; Siregar, Onan Marakali; Sitorus, Ummi Salamah
Jurnal Warta Dharmawangsa Vol 19, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i1.5843

Abstract

PENGARUH VIRAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PENGGUNA BRAND SKINTIFIC DI KOTA MEDAN) Purba, Audyta Ramadhani; Harahap, Kartini
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6310

Abstract

Co-Authors Kartini harahap Munthe, Joyce Alicia Nasution, Abdul Aziz Siregar, Onan Marakali Sitanggang, Lidia Katarina Sitorus, Ummi Salamah Tito, Suardi Altaka Raka Zapata