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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Majalah Ilmiah Warta Dharmawangsa International Journal of Business Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Impresi Indonesia Journal of Social Research Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Profesi Guru Indonesia Journal Arbitrase : Economy, Management and Accounting

Kartini harahap

Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara

Author-ID : 6966978

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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How to Get Daily Capital Gain in Covid-19 Pandemic Period? (Case study: Indonesia Stock Exchange) Kartini Harahap
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.185

The purpose of this research is to find out how to obtain daily capital gains in the midst of the Covid-19 pandemic using the day trade strategy and the Stochastic Oscillator as a technical indicator case study of stocks in the telecommunications industry sector. This research is descriptive in nature and uses secondary data, namely: data on daily stock prices and hourly charts, per 10 minutes on the stock price movements of PT Telekomunikasi Indonesia Tbk (TLKM) and PT Smartfren Telecom Tbk (FREN). The result of this study are finding TLKM and FREN stocks as the right stocks for day trade, day trading from the market opening or in the morning and completing transactions during the day because the volume of shares decreases reflected in the volume of TLKM shares, but not on FREN shares. Stochastic Oscillator indicator can be used to obtain daily capital gains at TLKM and FREN stocks; (a) the red box area is the best momentum for "sell" positions, the green box area is the best momentum for "buy" positions. (b) the arrow in the red box there is a% K line that crosses% D upwards/ downwards, indicating a sell/buy signal at TLKM and during this period the FREN shares did not have the momentum to sell. The results of this study are expected to give consideration to investors not to panic selling and provide knowledge about how to earn daily profits on the stock market during the Covid-19 Pandemic with a simple method so that the Indonesian capital market remains excited amid the Covid-19 Pandemic.

ANALISIS KELAYAKAN BISNIS PADA A-B BROTHERHOOD CAFE DI SERBALAWAN KECAMATAN DOLOK BATU NANGGAR KABUPATEN SIMALUNGUN Pinky Chairani; Darwin Lie; Kartini Harahap; Sudung Simatupang
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.119

PENGARUH PERSEPSI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO KAIN TORAY PEMATANGSIANTAR Vivi Wahana; Robert Tua Siregar; Kartini Harahap; Debi Eka Putri
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.122

Analisis Strategi Pemasaran pada Pt.Sgmw (Wuling) melalui Peningkatan Layanan Purnajual dan Penambahan Jaringan Pasca Pandemi Covid-19 (Studi pada Wuling di Kota Medan) Ananda Dian Pratiwi; Kartini Harahap
Journal of Social Research Vol. 1 No. 7 (2022): Journal Of Social Research
Publisher : International Journal Labs

Latar Belakang : Penerapan strategi pemasaran yang tepat adalah salah satu yang harus di perhatikan setiap perusahaan tidak terkecuali perusahaan otomotif dalam menciptakan kegiatan yang efektif dan efisien dimasa pandemi Covid-19. Tujuan : Tujuan dilakukannya penelitian ini ialah untuk mengetahui bagaimana strategi pemasaran yang dilakukan Wuling melalui peningkatan layanan purnajual dan penambahan jaringan dalam upaya mempertahankan penjualan di tengah pandemi Covid-19. Metode : Penelitian yang dilakukan adalah jenis penelitian kualitatif. Teknik pengumpulan data melalui studi kepustakaan dengan cara mencari data dan informasi melalui buku, jurnal, dan karya tulis serta melakukan studi lapangan melalui observasi, wawancara, dan dokumentasi. Hasil : Hasil analisis SOAR menunjukan bahwa perusahaan ini memiliki banyak potensi positif yang menjadi kekuatan perusahaan serta peluang usaha yang berasal dari segi internal serta eksternal. Kesimpulan : Hasil penelitian ini diharapkan dapat dijadikan sebagai masukan dan acuan bagi perusahaan untuk menetapkan strategi pemasaran pada periode berikutnya.

Pengaruh Direct Marketing dan Product Quality Terhadap Repurchase Intention pada Live Streaming Marketing Shopee Live (Studi pada Pengguna Aplikasi Shopee di Kota Medan) Anggi Khairunnisa Ginting; Kartini Harahap
Journal of Social Research Vol. 1 No. 8 (2022): Journal Of Social Research
Publisher : International Journal Labs

Latar Belakang: Perkembangan teknologi yang terus meningkat mempengaruhi perkembangan bisnis online belakangan ini. Fitur Shopee Live menjadikan Shopee sebagai platform belanja online populer di Indonesia karena memberikan pengalaman baru kepada konsumen untuk berinteraksi langsung dengan penjual dan sesama konsumen dalam melakukan transaksi belanja online. Tujuan: Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh direct marketing dan product quality terhadap repurchase intention konsumen pengguna aplikasi Shopee di kota Medan secara parsial dan simultan pada live streaming marketing Shopee Live. Metode : Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan asosiatif. Hasil : Hasil penelitian menunjukkan bahwa variabel direct marketing (X1) dan variabel product quality (X2) berpengaruh positif dan signifikan terhadap variabel repurchase intention (Y) secara parsial dan simultan. Kesimpulan : Berdasarkan hasil analisis data dan pembahasan hasil penelitian, maka dapat ditarik kesimpulan direct marketing berpengaruh positif dan signifikan secara parsial terhadap repurchase intention konsumen.

Concept and Prototype Design Differentiation Strategy Application (Case Study on Restaurants at Medan Plaza Fair, Medan City) Kartini Harahap
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.14685

The study aims to design application concepts and prototypes of differentiation strategies in achieving competitive advantage in restaurants using a design thinking model (a case study on a restaurant at Medan Plaza Fair Medan City), related to the problem of restaurants that must be able to deal with the COVID-19 pandemic situation amid of a highly competitive environment. The study used a descriptive qualitative approach and used purposive random sampling for sampling. The type of data used is primary and secondary data with data collection through interviews, observation and documentation. Data analysis uses value chain analysis, and design thinking models. The results showed that the conceptual design in building the application of a differentiation strategy to achieve competitive advantage in restaurants consisted of four data pillars, namely (i)identification, (ii) analysis of potential sources of differentiation, (iii)creating differentiation, and (iv)restaurant value chains.The prototype built on the application of a restaurant's differentiation strategy consists of five differentiations, namely: (i)product differentiation, (ii)service differentiation, (iii)place differentiation, (iv)personnel differentiation, and (v)channel differentiation.This research is expected to be able to build an application of competitive strategy through an effective differentiation strategy, making it easier for restaurant business people to develop and define differentiation strategies in achieving competitive advantage and provide opportunities for restaurant businesses to always innovate in strategies that are adaptive to any changes in the dynamic and complex environment.

PROTOTYPE DESIGN OF DIFFERENTIATION STRATEGY APPLICATION: (Case Study on Restaurants at Medan City) Kartini Harahap
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (692.364 KB)

The study aims to design application concepts and prototypes of differentiation strategies in achieving competitive advantage in restaurants using a design thinking model (a case study on a restaurant at Medan City), related to the problem of restaurants that must be able to deal with the COVID-19 pandemic situation amid of a highly competitive environment. The study used a descriptive qualitative approach and used purposive random sampling for sampling. The type of data used is primary and secondary data with data collection through interviews, observation and documentation. Data analysis uses value chain analysis, and design thinking models. The results showed that the conceptual design in building the application of a differentiation strategy to achieve competitive advantage in restaurants consisted of four data pillars, namely (i) identification, (ii) analysis of potential sources of differentiation, (iii) creating differentiation, and (iv) restaurant value chains. The prototype built on the application of a restaurant's differentiation strategy consists of five differentiations, namely: (i) product differentiation, (ii) service differentiation, (iii) place differentiation, (iv) personnel differentiation, and (v) channel differentiation. This research is expected to be able to build an application of competitive strategy through an effective differentiation strategy, making it easier for restaurant business people to develop and define differentiation strategies in achieving competitive advantage and provide opportunities for restaurant businesses to always innovate in strategies that are adaptive to any changes in the dynamic and complex environment.

The Influence Of Service Quality, Trust And Customer Satisfaction On Maxim's Customer Loyalty In Medan City Harada Rahmi; Kartini Harahap
Journal of Economics and Business (JECOMBI) Vol. 3 No. 02 (2023): Journal of Economics and Business (JECOMBI) : January 2023
Publisher : SEAN Institute

This study aims to determine the effect of service quality, trust and customer satisfaction on consumer loyalty maxim in the city of Medan. The influence of service quality, trust and customer satisfaction will be analyzed partially and simultaneously on Maxim customer loyalty in Medan City. The research method used is associative research with a quantitative approach. The population in this study were Maxim consumers in Medan City, with a sample of 100 respondents. The sampling technique uses non-probability sampling with a purposive sampling technique. Primary data was obtained from questionnaires which were distributed via google form, while secondary data was obtained through library data. Methods of data analysis using instrument test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of the research conducted show that the variables of service quality (X1), trust (X2) and customer satisfaction (X3) have a positive and significant effect on customer loyalty. However, the variables of service quality, trust and customer satisfaction have a simultaneous effect on consumer loyalty (Y). The coefficient of determination test shows that there is a close relationship between service quality, customer trust and satisfaction on consumer loyalty with an R value of 83.6%. Through the value of the Adjusted R square it is known that the variables of service quality, trust and customer satisfaction contribute 69% to the consumer loyalty variable while the remaining 31% is influenced by other variables not discussed in this study.

Analysis Of The Utilization Of Digitalmarketing In Increasing Gayo Coffee Farmers' Income (Study On Pepalang Village, Takengon City) Kartini Harahap; Ihsanilma Ihsanilma
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

One of the agricultural products that contributes significantly to the economy in terms of income for the country is coffee. One of the cities in Aceh Province that produces coffee is the city of Takengon with Gayo coffee. One of the villages is said to not have the word prosperous in terms of farmers' income, namely Pepalang village. The income from coffee farming has decreased, resulting in the inability to meet the needs of farmers because the demand for food, plantations, children's school fees and others must be incurred. Farmers are still classified as conventional in doing the work, either by farming, selling coffee and managing coffee. The purpose of this study is to analyze the use of digital marketing as an effort to increase the income of Gayo coffee farmers (a study in Pepalang village, Takengon city) with digital marketing indicators including Accessibility, Interactivity, Entertainment, Credibility, Irritation and Informativeness. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city.

FACTORS INFLUENCING WORK FATIGUE IN TRAIN DISPATCHER AT BANDUNG STATION Handoko Handoko; Kartini Harahap; Atik S. Kuswati; Safrudin Kurniawan; Panji Bintang Samodra
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Train dispatcher who is absent it causes an overhaul of the service pattern; there are nine to eleven times the SPV Perka replaces Train Dispatcher in one month. This high intensity of replacement was caused by the absence of the relevant train dispatcher, as a result of the fatigue factor experienced by the officers. It can be interpreted that it is important to minimize the level of work fatigue in Train Dispatcher by paying attention to the factors that affect work fatigue, both internal and external factors. Based on these problems, the researchers seek to analyze the factors that influence work fatigue in Train Dispatcherat Bandung Station. This research uses quantitative methods with primary and secondary data sources. The data collected through a questionnaire to all relevant train dispatcher, on the Bandung station, for January-March 2022. Data processing techniques were carried out on Microsoft Excel and SPSS version 25 applications with multiple linear regression analysis and to measure the level of officer fatigue, the Subjective Self Rating Test method was used. The results of this research were 18 officers get low fatigue and 6 people moderate fatigue. Factors that affect work fatigue are age and nutritional status, with a percentage of 52.9% while the rest is influenced by other factors.

Co-Authors Ananda Dian Pratiwi Anggi Khairunnisa Ginting Atik S. Kuswati Audry, Charvolika Aulia Safrin, Feby Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Butarbutar, Marisi Chairani, Pinky Darwin Lie Debi Eka Putri Efendi Efendi Firmauli Valentina Siregar Handoko Handoko Harada Rahmi Harahap, Zelin Auliani Zahra Harefa, Nofi Hartati Hawari, Ajrina Putri Ihsanilma Ihsanilma Ihsanilma, Ihsanilma Indriani, Lisma Jelita, Fairuz Khairani, Alda Dita Kristina Manik, Dhea Kurniawan, Ahmad Lola Arriza Diara Nasution Malikasnah Lubis, Siti Marlon Sihombing Nadapdap, Brian Fransisco Natasya, Siti Panji Bintang Samodra Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pinky Chairani Priasti, Fat'ya Ayu Purba, Audyta Ramadhani Putri Chairani Eyanoer, Putri Chairani Putri, Rani Indah Rahmi, Harada Rivaldo Sinaga, Eko Samuel Robert Tua Siregar Safrudin Kurniawan Salmah Sandriani, Putri Sembiring, Kristianti Adilla Putri Br Sihotang, Sri Nova Tresia Silaban, Fikky Chandra Simatupang, Sudung Simatupang, Sudung Sinaga, Bintang Yinke Magdalena Siregar, Onan Marakali Sitorus, Mayglenn Gracesisilia Sitorus, Rahmiati Syarani, Fajrinur Tambunan, Zaini Perdana Maksum Tarigan, Widya Nadasari Br Vivi Wahana Wahana, Vivi Zapata Tito, Altaka Raka

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